The market share is declining, mainly because there are more and more well-known trademark brands, but new trademarks are rarely popular, which naturally causes market competition. There are more and more well-known trademarks, while unknown trademarks are trying to increase their popularity. Trademark is a sharp weapon in market competition, which can improve the score of market influence. Enterprises own trademarks in order to change their trademarks from legal names to brands in the market, thus generating influence. For enterprises, there is a way to obtain valuable trademarks, that is, to obtain valuable trademarks through trademark transfer. Let's talk about the advantages and characteristics of trademark transfer.

1. Trademark transfer has more advantages than trademark registration

1. Trademark transfer is more valuable. After the trademark is registered, it needs to be promoted from the beginning, and its initial value will be quite low. Trademark transfer is generally recognized in the market, with a certain popularity and high value, which is convenient for buyers to establish their own brands in a short time.

2. Time of trademark acquisition. Generally speaking, it takes one to two years to register a trademark. The State Trademark Office has no accurate regulations on the time of trademark registration. Generally speaking, trademark transfer only takes 6 to 1 months. Compared with the trademark registration fee, it saves more than half the time, which is quite time-saving for many buyers who need to own the trademark in a short time.

3. The success rate of trademark acquisition. The pass rate of registered trademarks is not high. This is a process of registering a new trademark. It is difficult to determine whether there is a similar trademark in the trademark office or in the market. When the Trademark Office finds that the trademark is almost urgent, it may lead to unsuccessful trademark registration. Compared with trademark registration, the risk of trademark transfer is relatively small. The transferred trademark itself is a trademark approved and registered by the State Trademark Office and recognized by the State Trademark Office. Therefore, it is impossible for the State Trademark Office to reject a trademark because of its similarity. When transferring a trademark, the transferee can only obtain the trademark registration certificate and trademark ownership if both parties file with the State Trademark Office through an agency.

Second, the advantages of transferring the trademark

First, quickly find the perfect trademark belonging to your own enterprise; Valuable and meaningful trademarks often occupy a favorable position in the market, which can promote the later promotion of enterprise product brands after purchasing existing trademarks.

Secondly, trademarks have certain security; Generally speaking, trademarks that can be purchased are trademarks that have been successfully registered and have certain commercial value in the market. If you want to buy the corresponding trademark through this platform, you need to know the relevant laws and regulations on trademark transfer in time. Because the trademark registrant is protected by ensuring that the trademark registrant has the exclusive right to indicate the goods or services, or allowing others to use them for compensation.

Therefore, it is a necessary task to trade trademarks in time to seize the market resources, because registered trademarks are protected by relevant laws and in fact have corresponding rights. In terms of trademarks, trademarks have the right to operate the corresponding brands of enterprises, and enterprises are not allowed to enter the corresponding goods and services other than trademarks. Subconsciously, trademarks represent the division of corresponding market resources.

the above is a detailed answer to the advantages and characteristics of trademark transfer. No matter what kind of trademark, what type of trademark, in the way of choosing to obtain a trademark, Excellence is the main thing, supplemented by convenience. If you want to pay more attention to trademark transfer, please visit Bajie Intellectual Property Trademark Transfer Network for consultation.