As we all know, graphic self-media has become increasingly difficult. As major self-media platforms seek transformation, as a self-media person, we also need to think about a question, that is, how can we surpass other self-media People, let users like and recognize our Toutiao account more. 1. Strategic level analysis 1.1 Platform ① The platform is positioned as Toutiao’s media/self-media content creation platform. Slogan: What you create is Toutiao Highlights: a. Focus on originality - Toutiao emphasizes originality and has a unique protection mechanism to eliminate duplication. b. Intelligent recommendation - intelligent algorithm, traffic distribution, quick access to a large number of mobile reading users c. Advertising revenue ② The entry threshold is low, and qualified state agencies, media, and self-media can apply and fill in relevant materials. Personal experience: After submitting the relevant identity information, the official WeChat account associated with me was passed that night, so the threshold is relatively low and the application is very convenient. ③Title status According to today’s Toutiao announcement, as of March 2018, the total number of Toutiao accounts has exceeded 1.5 million, and 600,000 articles are published every day. The Jinri Toutiao account of the self-media operator has more cultural and entertainment participants; in terms of content popularity, entertainment and current news content attracts more attention. 1.2 Market ① Market Analysis With the rapid development of the Internet and the continuous upgrading of consumer demand, self-media is developing in the direction of professional content, diversified forms, and social video, while the UGC is developing in the direction of PGC . The characteristics are: professional vertical fields, specific audiences, intelligent content recommendations, and high realization potential. At present, the main domestic self-media platforms include WeChat official account, Toutiao account, Weibo, Baijia account, Sohu account, and Enterprise account. According to statistics, as of November 2018, the total number of registrations for various media accounts was approximately 31.55 million, of which WeChat official WeChat accounts accounted for more than 60% of the entire market, with more than 20 million registrations. The number of employees continues to increase. ②User portrait data