With the triple jump, Yip Wong's dream has been sublimated, and she has grown from an inferior peasant girl to a capable entrepreneur with an annual income of 30 million. She is no longer rushing forward like a torrent, but like a river, wide and gentle.
"All greatness comes from a brave beginning." There are 14 striking Chinese characters on the office wall, and Yip Wong always looks up when he passes by.
Little man? Great dream
On May 13, 2008, the weather was very sultry, and Yip Wong sat in bed crying. At that time, she was acting as an agent for a product aimed at cardiovascular and cerebrovascular diseases, but her business was bleak and she lost more than 6,000 yuan a month. Seeing that the company was about to close down, she neglected to consider the panic caused by the earthquake, exhausted physically and mentally, and was shrouded in the shadow of failure. Looking back on the past 25 years, she has mixed feelings. Short stature, poor study and parents' preference for boys made her timid and stubborn. After failing in the college entrance examination, she stayed in the village as a primary school teacher, moping all day and feeling that life had no future. Finally, she persuaded her parents to let herself go to a private university.
"I am a farmer's child and have no choice but to struggle."
Wearing a light blue shirt and 5 cm high heels, she made an impassioned speech, and thunderous applause rang out from the audience. This is Yip Wong's first speech in his life. In order to finish smoothly, she secretly practiced in front of the mirror for nearly a hundred times in the dormitory.
Yip Wong is covered in chicken blood and exercises himself hard. Everyone will say that he would rather stay in the city and beg than go back to the countryside to farm. After graduating from college, she worked as a salesman for Zhen 'ao Group, a famous health food company, and went abroad to explore the market alone, creating an annual sales of 6.5438+0.5 million. She resigned at the most glorious time and started a business with her friend Zhang Haini. Unexpectedly, she faced the dilemma of poor customer base and poor brand trust, but as she said in her first speech, she had no choice but to struggle. She pulled herself together, actively participated in various health food conferences, and summed up a set of processes and methods for health food sales. Yip Wong found that his shop was poorly decorated and outdated, and there were only a few boxes of health food on the shelves, showing a feeling of depression. As a result, she began drastic reforms: throwing away all the old things, replacing them with brand-new decorations, and upgrading the store level; Then a large number of goods were purchased, and the whole shelf was filled with goods; Then discount sales promotion will be carried out, and daily necessities such as daily necessities such as rice, oil, salt and flour will be given, creating a feeling of prosperous business and professional benefits, and stimulating consumers' desire to buy.
On May 18, 2008, which coincided with the first anniversary of the company's opening, Wang Ye made up his mind to borrow money from relatives and friends, hold a banquet in an upscale hotel, hold an anniversary celebration and give back to old customers. Standing at the banquet table, she talked anxiously about the harm of cardiovascular diseases: "The number of people who die of cardiovascular diseases every year is as high as150,000, ranking first among all kinds of causes of death. I don't want you to suffer from it! " Yip Wong's speech was sincere, which hit the pain point of customers' health needs and rushed to find her to buy products. The sales of that day was 6,543,800 yuan+0.8 million yuan. She turned over and the haze was swept away.
Subsequently, Yip Wong registered the brand "Yangyuan" and led the team to explore the market. The performance doubles every month, and the sales volume ranks first in the country, becoming a well-known direct chain brand in the northwest health industry. Once, her biggest dream was to buy an 80-square-meter house in the city, and then proudly said to her parents, you see, I am not bad. However, only five years after graduation, she bought a house with an area of 130 square meters. The sales performance of the team has soared to 3 million, 5 million,100000, and the team is increasing day by day, from the initial two people to more than 70 people. Why is it developing so fast?
Yip Wong said that she has "hidden rules" in recruiting people. Most of her employees are from rural areas, with poor families, smooth faces and hard work. They have a strong desire to change their destiny. When things go wrong, they are positive and brave. Innocent in nature, suitable for dealing with people's work and career. They go out early and return late, and accumulate achievements by their steps and sweat. More importantly, they take care of empty nesters from the heart, such as regularly going to their homes to clean, helping them cook, delivering drinking water, moving briquettes, and so on. Old people are full of praise for them.
Tough and diligent, poor children from rural areas also bought houses and cars in the city and lived a small and prosperous healthy life, while 18 college students who grew up with the company in the early days have become middle-level leaders of the company. The company's performance is booming. However, Yip Wong is alert to find that familiar products and stable life are gradually killing everyone's morale. She pondered how to lead everyone to find entrepreneurial passion and fighting spirit. Fate soon pointed out the direction for Yip Wong, and the company was suddenly banned from distribution by upstream suppliers. "It's like you devoted all your efforts to raising other people's children, and finally you were taken back." Yip Wong said with heartache.
The lack of independent brand agents and the loss of product control hindered the development of the company, and Yip Wong wanted to "have children" by himself. At the beginning of 20 16, she and Zhang Haini led the team to start a second venture and launched their own brand product "Ye Ni-Collagen Peptide". Collagen accounts for 30% of protein in human body, and it is an essential nutrient for human body. It has many functions such as promoting hormone and muscle growth, enhancing bone density and maintaining vascular elasticity. It can not only moisturize the skin, beauty beauty; It can also strengthen the body and delay aging, and has become the most popular health food in recent years. Collagen health foods have sprung up like mushrooms after rain, but in order to reduce the cost, most of the products on the market are extracted from terrestrial mammals such as bovine bones and pig bones. Yip Wong, who is deeply involved in the health industry, knows that once livestock diseases such as mad cow disease and foot-and-mouth disease break out, it will easily cause consumers to panic and lead to unsalable products. Finally, the research team turned its attention to deep-sea cod. The raw material of "Yeni-Collagen Peptide" is taken from Alaska deep-sea cod at a height of1800m. Collagen content is richer than that of domestic animals, and there is no pollution. Known as "a treasure more precious than gold", it is the highest quality collagen on the market at present.
Yip Wong not only has high requirements for raw materials, but also has more precise requirements for technology.
Collagen in the market generally has a large molecular weight and cannot be completely absorbed by the human body, and many auxiliary ingredients are added. "Yeni-Collagen Peptide" adopts the world-leading directional enzyme digestion technology to extract collagen, and cuts it into small molecular collagen peptide with molecular weight of 1500 dalton, which can be directly absorbed by human body without digestion. "5 grams of collagen peptide is equivalent to eating 60 kilograms of pig's trotters." The absorption rate of "Yeni-collagen peptide" is much higher than that of similar products in the market. After the launch, the response was very good, and the market quickly expanded to the whole country, with more than 1.6 million users. In the last 3 kilometers, the aging of the elderly community has intensified, and the phenomenon of empty nest for the elderly has become more and more prominent. Lonely old people are empty and can't take care of themselves. Yip Wong has been thinking about how to help the elderly enjoy their old age.
"The company pays 100 yuan, and the employees pay 100 yuan to their parents' bank cards. "
Yip Wong has set up a filial piety fund in the company, one is to subsidize the daily household use of employees' rural parents, and the other is to let parents feel their children's deep love in details. In addition, the company regularly holds filial piety activities, the first stop is at the home of Bin Liu, an old employee. A sad story is that Bin Liu regretted bringing his girlfriend home for the first time five years ago, because "the family is really poor, just an earthen house, the floor is still mud, and a family of four sleeps on a kang." But a few years later, he went home and built a three-story brick house with brand-new tiles and cement floors on the walls. When they came to Bin Liu's hometown, the employees first set off firecrackers, which resounded throughout the village. Then they went to the village cadres' home to express their gratitude. Finally, they presented the plaque of "Loyalty House" to Bin Liu's parents, and organized Bin Liu to bow down to their parents to thank them for their years of nurturing. Yip Wong hopes that parents of employees can enjoy life security and emotional satisfaction through filial piety fund and filial piety bank. Success is the mother of success, and dreams breed new dreams.
Yip Wong believes that entrepreneurs have three realms: the first realm, changing their own destiny; The second realm, changing the fate of employees; The third realm is to influence and benefit society. With the development of the enterprise and rich experience, she is moving towards the third level. "I want to be an elderly community in the last three kilometers." She pondered how to cut into the elderly group. In the end, she led the team to establish the "Cauliflower International-Foot Bath Chain" system, specializing in Tibetan medicine foot bath related products and services, and opened 1 12 stores nationwide in a short time.
The cauliflower international-foot bath chain has developed so rapidly, on the one hand, because with the increase of sub-healthy people, foot health care has a huge market demand because of its simple operation and remarkable effect; On the other hand, cauliflower international-foot bath chain has brought great confidence to franchisees.
First of all, Tibetan medicine concentrated foot bath liquid is a super concentrated foot bath liquid, which contains 68 kinds of Chinese herbal medicines such as saffron and rhodiola, and has obvious effects on beriberi, insomnia and rheumatic varicose veins.
Secondly, cauliflower international-foot bath chain will track the decoration and operation of the store throughout, and regularly train the store manager and boss on how to manage the store; We also set up store managers from time to time to share successful experiences with bosses, strengthen the exchange and learning of distribution teams, and ensure franchisees to return to their books quickly.
Due to the standardized management, the foot bath effect is obvious, and the cauliflower international-foot bath chain is very popular. The monthly running water of 12 square meter storefront can reach 20,000 yuan. But her purpose is not here. When cauliflower international, a foot bath chain, is spread all over the country, she will graft "the last three kilometers of the elderly community" in the store.
Cauliflower international-foot bath chain store
In other words, opening a foot bath shop or community for the elderly every three kilometers can not only provide foot bath health care, but also make friends, chat deeply, relieve loneliness, and enjoy various community services such as laundry, express delivery and emergency assistance.
"This can be a paradise for the elderly." Yip Wong hopes that this place can become a refuge for the elderly to enjoy their old age and be taken care of in all aspects.
postscript
"Ye Ni's trademark is taken from our two names." After interviewing Wang Ye, her partner Zhang Haini talked enthusiastically about their friendship.
The two men are both rigid and flexible, with great differences in background, education and personality, but they can cooperate perfectly for more than ten years and fight side by side. Yip Wong was born in the countryside, with a strong personality and active thinking. He is in charge of the company's strategy and is in the front line of sales. Zhang Haini is well-off, gentle and strong in execution, and is responsible for managing the team and implementing the strategy.
Yip Wong always tells Zhang Haini with blood boiling, what I want to do.
Zhang Haini looked at the passionate Yip Wong and just said that you can do anything you want.
At work, Zhang Haini supports Yip Wong's every decision, and she plays wherever Yip Wong points. In life, Yip Wong was deeply influenced by Zhang Haini.
"I'll take you to do your hair at three o'clock tomorrow afternoon."
"Bring money tomorrow, and I will accompany you to buy clothes."
Zhang Haini will pull Yip Wong to do her hair and tell the stylist how to design it; Led Yip Wong to buy a whole set of underwear, underwear and coats, and sent matching photos to Yip Wong for Yip Wong to wear. 10 years, Yip Wong changed from a stubborn tomboy to a capable working woman, and her partner Zhang Haini contributed a lot.
Yip Wong likes gardenia very much, and there is a sweet story behind it.
On one occasion, Yip Wong and Zhang Haini went on a business trip together and saw the white and fragrant gardenia. They bought it as they walked. Finally, they bought seventeen. Every time they buy one, Zhang Haini sings "Gardenia Blossoms" to Yip Wong. Since they started their business, they have experienced setbacks and failures together, enjoyed the joy of success together, cried together and laughed together. Their relationship is like the flower language of gardenia, and they have been waiting for them all their lives.