Thanks for the invitation. Among many clothing brands, Burberry's clothing has obvious characteristics. After more than a hundred years of development, Burberry clothing has won the trust of the world
No. 1 , Burberry clothes have a strong sense of "rhyme and beauty" as a whole.
Whether it is a men's windbreaker or a women's windbreaker, the appearance of a Burberry windbreaker is significantly different from other clothing. The main reason is that its design is very unique, and the effect of wearing it gives people a "dazzling" feeling. . At the same time, this style of clothing inherits both classical and modern charm, giving it a unique flavor after wearing it.
Second, its workmanship is very exquisite.
It can be said that the Burberry windbreaker is a work of art. When cutting and processing the garment workers, they have done their best in every small movement. In some details, the processing is very appropriate. For example, no flaws or loopholes can be found in the joints of lines and outlines. Such exquisite workmanship is unmatched by other clothing.
Third, simple yet luxurious.
In appearance, the Burberry windbreaker is not outstanding and looks very simple in style. However, within its simplicity, its material is very special, adding an element of luxury to it. Once you put on a Burberry trench coat and appear on the street, you can attract more attention. Among the people who choose the Burberry windbreaker brand, there are many political leaders, film and television stars, and successful people.
Burberry is relatively high-end and fashionable! It is a must-have item for successful men. Burberry short-sleeved shirts are coming! Beats every shirt in your closet! The body is made of 100 Oxford spun fabric and up to 100 count cotton poplin, which is criss-crossed in warp and weft. The density is very high. It is very comfortable to wear next to the body. It is soft, delicate and smooth. You can feel the stitching processing at a touch and it is even more refined. The details have not been slacked off at all! The war horse on the back collar is TB color-blocked embroidered, and the collar lining uses Burberry's classic plaid contrasting color, making it look cool! All buttons are original deep-sea shell buttons with natural luster, showing the characteristics of big brands! ! Not only is the fabric good, but the fit is also better. It has a minimalist, slightly slim-fitting design, and it is quite wide and stylish and will not stick to the skin softly. It is very textured to the naked eye, and the small details are full of sophistication! No matter your body shape, you can wear simple, fashionable and versatile styles, and you can easily match them to various occasions!
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Burberry Group plc (English: Burberry Group plc), translated as "Burberry", Burberry, Burberry, etc., is a British clothing and luxury goods company, started in 1856, sales Clothing and Accessories. Its distinctive tweed plaid pattern is one of its most counterfeited trademarks. Burberry is famous for its windbreakers. The early prototype of the Burberry Trench ("trench") windbreaker was the Tielocken military coat. It was designed by founder Thomas Burberry specifically for the needs of the British army's trench warfare. Its waterproof material was patented Protect. The coat features a single drawstring and buckle placket, with a single button at the collar. Burberry operates its own brand stores, authorized franchised stores and sells through licensed counters in third-party stores around the world.
Burberry received the Royal Coat of Arms from Queen Elizabeth II and Prince Charles, Prince of Wales. Burberry Group is listed on the London Stock Exchange and is one of the constituent stocks of the FTSE 100 Index.
According to analysis, "Burberry" ranked 77th in the world in the ranking of the world's most valuable brands in 2013.
History
Early history, 19th century
1908 "Burberry" advertisement
The Burberry brand was founded in 1856, when Thomas Burberry, 21, who originally worked as an apprentice in a cloth shop, opened his own shop in Basingstoke, a small town in northeastern Hampshire, England. By 1870, Burberry's business became a well-known store by focusing on developing outdoor clothing. In 1879, Thomas Burberry invented the innovative weatherproof Gabardine fabric (Gabardine). This cotton fabric is not only rain-proof, practical and durable, but also breathable and light, making heavy and heavy clothes more durable. The traditional raincoat attire is given a new lease of life. Old-fashioned rainproof clothing materials are mostly woven into cloth and then coated with rubber on one side. They are stiff and heavy. The emergence of gabardine fabric improved the above situation, became popular, and was patented in 1888.
"Burberry" was the company's original name, but soon customers from all over the world started calling it "Burberry's of London", so the company changed its name to "Burberrys". ). This name can still be seen on many older Burberry products.
In 1891, Burberry opened its first store in the Haymarket, London. The store still exists today and was Burberry's corporate headquarters until recently. The current headquarters is located at Horseferry House in Westminster, just behind the British Parliament Buildings.
20th Century
"Burberry Plaid"
In 1901, Thomas Burberry designed the "Equestrian Knight Logo" logo, which is included in this trademark The Latin word "PRORSUM" means "forward", and Thomas Burberry registered this logo as a trademark. In 1911 Thomas Burberry was appointed as the clothing supplier by explorers Roald Amundsen and Ernest Shackleton - Amundsen became the first to reach the South Pole wearing Burberry Garbadian clothing. Shackleton led an expedition across Antarctica in 1914. In 1924, George Mallory wore Burberry gabardine protective clothing while attempting to climb Mount Everest.
In 1914, the British War Office (War Office) ordered Thomas Burberry to transform the officers' clothing at the time to adapt to the modern war environment, so the "Trench Coat", as it is now called, The "windbreaker" was born. After the war, the "trench coat" was widely welcomed by civilians and became a "windbreaker" for ordinary wear. In the 1920s, the iconic "Burberry plaid" began to be used as the inner pattern of windbreakers.
Thomas Burberry also designed and manufactured aviation apparel. In 1937, Thomas Burberry funded the flight of aviators A.E. Clouston and Betty Kirby-Green to break the London to Cape Town speed record.
The Burberry brand remained an independent company until 1955, when it was acquired by GUS (Great Universal Stores).
Since the mid-20th century, the textile industry has popularized chemical fibers, which can make lighter and waterproof clothing. The practical significance of gabardine has been reduced and turned into a luxury product. Burberry's products have also shifted from special clothing that is windproof and cold-proof to the fashion market.
In the 1970s, the Burberry brand was keen on the "casuals" subculture of British football hooligan culture. In the 1990s, Burberry was mainly associated with football hooligan gangs in the UK. At the end of the century, they became "Chav" (young people from the bottom of society with low education and poor dress sense).
In response to this change, Burberry carried out a series of brand rescue measures, such as changing the brand name back to "Burberry" in 1998.
The 21st Century
In 2001, Burberry hired designer Christopher Bailey as its creative director, and switched to PRORSUM as its fashion show release series. Shareholder GUS sold its remaining shares and exited Burberry in 2005.
Burberry Group was listed in London in 2002. At the same time, Burberry continues to promote its Asian business. In 2005, Japan's clothing sales reached 435 million euros.
In 2006, Angela Ahrendts took office as Burberry CEO, changed the previous strategy of reaching the mass market through trademark licensing, and began to change the image of "Chav", including no longer using it on 90 of the company's products. Vintage plaid, and the Spanish licensing business (accounting for 20% of the group's turnover) was recovered. Since 2006, Burberry has successively started online sales in the United States, the United Kingdom and the European Union.
In recent years, Burberry has begun to advertise in fashion magazines and hire well-known actors and models to appear, such as Emma Watson from 2009 to 2010. Starting in 2010, Burberry began operating cosmetics.
By 2013, Burberry's turnover had increased to 2 billion pounds, and the value of its shares had tripled since its listing, to approximately 7 billion pounds. Although Burberry still touts its British connections, as of 2012 only two factories remained in the UK: one in Castleford making raincoats, and the other a small factory in Keighley.
Burberry began to provide Runway Made To Order service in 2013. After the fashion show, customers can purchase runway fashion and accessories through the online store and provide personal customization services. Customers can purchase goods at Personalized tags or tags are sewn onto it, and it is also one of the few boutique brands where the latest fashions can be purchased after the fashion show.
In March 2018, Riccardo Tisci took over the position of Christopher Bailey's creative director and updated the logo and printing logo. In August of the same year, Burberry announced a new brand logo on its social networking site. In the same month, Tisci announced a new brand policy, stating that starting from the 2019 spring and summer released in September, the brand will completely stop using animal fur and will not destroy unsalable products.
Burberry. Cardigan jacket, creating a fashionable classic! A super high-end style that is warm, comfortable and close-fitting. The sleeves are machine knitted with the brand letters LO*GO. It is made of high-quality wool blended knitted fabrics
1. Look at the main label
Burberry’s apricot color main label, just looking at the picture, you can see that its twill texture is very heavy, but the overall look is very neat. The overlocking technology of Burberry's main logo is also very advanced, and each font on it will have slight differences under different light exposures.
2. Look at the embroidered war horse
Burberry’s embroidery is also a very effective way to identify authenticity. Authentic embroidery is that every detail looks clean and neat, and the overall embroidery looks It is clearly distinguishable, while the lines on the back of many fakes are twisted.
After all, Burberry is very good at anti-counterfeiting, and all the equipment is top-notch. It is still difficult for ordinary fakes to imitate~