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What are the design concepts and techniques of the Audi logo?

Audi is one of Germany's oldest car manufacturers. From 1932 onwards, Audi began to use the four-ring logo, which symbolizes the merger of Audi with DKW, Horch and Wanderer into the Auto Union company in Chemnitz. In the 1930s, Auto Union covered all passenger car segments the German automotive industry had to offer, from motorcycles to luxury cars.

Audi:

Audi has been manufacturing cars in Zwickau since 1910 and was regarded from the beginning as a technologically avant-garde mid-size car. The company founded by August Horch in Zwickau in 1909 has used the name Audi since 1910. "Audi" is the Latin translation of "Horch" (meaning "listening" in German). Mainly manufactures luxury cars. Audi was merged into the Small Miracle Group in 1928 and joined the Auto Union Corporation in 1932. From 1912 to 1914, Audi's brilliant performance in the Austrian Alps International Rally fully proved the excellent performance of the Audi brand.

Small miracles:

In 1907, Jürgen Skaft Rasmussen founded a company manufacturing instruments and accessories in Zschopau. In 1916, Jürgen Skaft Rasmussen began experimenting with steam-powered road cars in Zschopau and registered a trademark: the letters: DKW (Little Wonder). In 1919, the company now known as the Zschopauer Engine Factory switched to the production of small two-stroke engines, laying the foundation for the successful production of motorcycles in 1922. In 1928, the first Little Miracle small car was launched. In the 1930s, Little Miracles made an important contribution to the popularization of automobiles. After 1945, Little Miracle motorcycles and cars laid the foundation for the rebuilding of the Auto Union company in Ingolstadt.

Horch:

Horch started manufacturing cars in Cologne in 1902, moved to Reichenbach to manufacture cars in 1902, and moved to Zwickau to manufacture cars in 1904. Although August Horch left the Horch company founded in Zwickau in 1904 in 1909, he still formulated the automotive product design concept with the goal of "only manufacturing powerful, high-quality cars". The Horch brand has always adhered to this policy in the following years. Horch cars are one of the most outstanding products in the German automobile industry, occupying a leading position in the field of luxury cars and setting an example of nobility and perfection in the automobile industry with its excellent manufacturing quality and standards.

Wanderer:

The fourth ring refers to the Wanderer automobile division. Wanderer also joined the newly created Automobile Alliance company in 1932. In 1885, two mechanics, J.B. Winkelhofer and R.A. Jenek, founded a bicycle repair shop. Soon after, they began manufacturing and selling a bicycle called the Wanderer. In 1896, the company name was changed to the Wanderer Bicycle Manufacturing Company. In 1902, Wanderer's first motorcycle was launched. In 1913, Wanderer began building cars. In 1932, Wanderer joined the newly-established Auto Union AG. The fourth ring in the Audi logo represents the Wanderer Automobile Division.

NSU:

In 1901, NSU began producing motorcycles; 5 years later, NSU began manufacturing automobiles. In 1886, the Neckarsulm Knitting Machinery Factory added a bicycle manufacturing department, and the company's fortunes began to change. NSU began manufacturing motorcycles in 1901 and automobiles five years later. In 1929, the company briefly abandoned its automobile manufacturing business in order to concentrate entirely on motorcycles. In 1958, 30 years later, the company started manufacturing cars again in Neckarsulm.

Audi is one of Germany’s oldest car manufacturers