According to the thinking at that time, the farmers on the farm were a little inadvertently similar to cakes. "The food baked by farmers on the farm is overwhelming, and more than 65,438+000 stores quickly opened the front line to see if it is delicious and how long it can last." At that time, the news also quoted the case of the space bridge shop:
"Before eating in the morning, customers have already greeted the roast chicken shop near the space bridge. Five customers spent a lot of time buying eight roast chickens.
Consumer: It tastes good! The price is right, it is more affordable, so it saves cooking!
The roast chicken is not big, and the price is not expensive, 14 yuan (the price was one year ago), but this shop on Xueyuan South Road is almost the same, and the price of each chicken is 13 yuan. In addition to this whole chicken, there are also flesh and blood, popcorn and so on. It looks quite attractive.
Franchisee of roast chicken shop: 200 chickens a day, all of whom are repeat customers. "At that time, the reporter learned a lot about the operation of other stores:
"The chain stores in Shunyi, Tongzhou can sell four or five hundred a day. The operator of the roast chicken franchise store said that the chicken had already brushed the seasoning when it arrived early in the morning. They are only responsible for processing and sales, and do not master technologies such as ingredients. "
In order to confirm the more powerful situation, the reporter personally went to Dingrun Baiwei (Beijing) Food Company, the parent company of the farm chicken restaurant.
"I learned from its head office-Dingrun Baiwei (Beijing) Food Co., Ltd. that their first store opened on April 4 this year. This is only more than three months, and there are already 120 stores in Beijing. "
"Wu Xuezhong, manager of sales R&D department of Dingrun Baiwei Food Co., Ltd.: It can sell 1.5 tons and 20,000 pieces every day."
Nowadays, small roast chicken is on fire in Beijing. However, this overwhelming posture can not help but remind people of several street chain snacks that were once all the rage. Slag cake, roast duck and jujube cake king swept the streets of Beijing in the middle of 2005, summer of 2006 and winter of 2006 respectively. Their smell once attracted diners to wait in long lines. However, within a few months, chain stores closed one after another, and now it is almost impossible to find traces. So will this roast chicken repeat their mistakes?
Before that, Pony had sold roast duck. Alas, he had experienced the ebb and flow of street snacks. This time, the pony placed great hopes on the roast chicken. Because of the dregs cake, several shops can be opened in one street, while only one roast chicken shop is allowed within one kilometer of Fiona Fang, thus ensuring the customers of franchisees.
"Wu Xuezhong, manager of sales and R&D department of Dingrun Baiwei Food Co., Ltd.: We didn't want to develop in Beijing, but later we developed to 150 stores. We don't look at short-term benefits, we look at long-term benefits. "
Under the dual needs of franchisees and customers, according to the statistics of June 5438+February 2008, there are 4 17 franchisees in Beijing alone, and the number of stores in China is 1500, and the business is still booming!