logo design implication
logo design implication, as we all know, many products have their own logo, and cars are the same. The logo of different cars is different. The logo represents the brand concept and style of the car. Let's share the logo design implication below. Logo design implication 1
6. porsche
The world-famous Porsche crest was conceived by Dr. Felipe Porsche in 1953. The jumping black horse symbolizes porsche's amazing explosive power, with the word STUTTGART in the center, representing the location of Porsche. The factory emblem around it is taken from the state emblem of Baden-Fordenburg, and is inlaid with the black, yellow and red colors of the German flag, which constitutes an exciting emblem shield.
5. Ferrari
The symbol of Ferrari is a leaping horse. The muscle lines of this horse reflect its extremely fast speed, which means that Ferrari is like this fine horse, which can run at will and is full of strength!
4. Cadillac
Cadillac trademark is the crest pattern of "crown" and "shield" used by Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal aristocratic descent, that is, the Cadillac family is a nobleman.
3. Rolls-Royce
The logo of Rolls-Royce uses two "R" overlapping together, symbolizing that you have me and I have you, which reflects the harmonious and harmonious relationship between them. The famous symbol of flying goddess is derived from a romantic love story.
2. Mercedes-Benz
The three-pointed star of Mercedes-Benz symbolizes the desire to conquer land, sea and air. Such a spirited Mercedes-Benz has to admire its beauty!
1. Red flag (beacon)
Personally, the symbol of the red flag is the most beautiful, not only because of its exquisiteness, but also because of the touch of red, and my blood will boil whenever I see it! The word "red flag" has gone far beyond the meaning of a car brand. Too many historical events in New China are related to the word "red flag". In the hearts of Chinese people, it has a position that other brands can't replace.
logo design implication 2
Cadillac has a strong historical and traditional weight. After more than 1 years of operation, Cadillac brand has become a symbol of successful people, and many people still like this car until now. Cadillac logo has become a classic car logo.
The logo of Cadillac is also very symbolic and feels very advanced. Although this logo has evolved for centuries, its basic shape and color matching remain unchanged, echoing the history of the royal family and class, which also inspired the three people who made up Cadillac.
BMW's logo is blue and white. It is called "blue sky and white clouds" in China, but it is not blue sky and white clouds. Blue and white are derived from the state emblem of Bavaria where BMW is located. BMW's car logo is fan-shaped. Friends who know BMW's history may know that BMW used to be an aircraft manufacturer, and the fan-shaped phase is actually the inspiration for the propeller of the aircraft.
The logo of Mercedes-Benz is Daimler's application for registration of three-pointed star as a car logo, which symbolizes the mechanization of landing, water and air. A circle was added around it. The top is inlaid with four small stars, and the bottom is the word "Mercedes". It means that the cars produced by Daimler will bring happiness to the owners.
the logo of this modern car is. Its trademark is oval italic "H". It embodies the idea that Hyundai Motor Company will take off in the world, and secondly symbolizes the harmonious and stable development of Hyundai Motor Company.
The sales of Buick brand in China market are very good, which shows that the domestic market also recognizes this brand. Buick's logo consists of red, white and blue shields. Its origin is the family badge. The staggered height of the three shields symbolizes steady rise and progress, and also expresses an indestructible brand culture.
the logo of Audi car is four circles, representing the four companies before the merger. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of them.
The history of Audi in Germany in manufacturing automobiles and motorcycles can be traced back to the 19th century. Volkswagen, which is all the rage in China, has been occupying the top spot in sales for a long time. Its LOGO is a combination of V and W in the German letters of Volkswagen, and V in a broad sense stands for victory and victory. Facts have proved that Volkswagen Group has indeed won in the world. Implication of logo design of automobile logo 3
1. Aesthetic features of automobile logo design
Form is the basis of automobile logo design. When the forms of component signs exist independently, they will show different visual characteristics and personality characteristics. If they are skillfully used in automobile logo design, they can show colorful visual charm.
As one of the important contents that constitute the aesthetic characteristics of automobile logo, form elements are not only the carrier of practical functions of automobile logo, but also an important means to form the connotation of automobile logo. The evolution of automobile logo shape design can be analyzed by using genetic principles, and the principles of Excellence, originality, classicality and culture should be followed in the shape design of automobile logo.
The color design of automobile logo has its own characteristics, which can be found regularly. In the color design of automobile logo, we can't ignore the mastery of laws, nor can we mechanically copy the general logo color design theory.
The color design of automobile logo has many inherent requirements, such as category attribute, brand attribute, regionality, nationality, times and culture, which should be seriously considered in automobile logo design. The design style of automobile logo includes national style, regional style and times style, and the artistic style of automobile logo design is the result of the interaction of these three factors.
the formation of national style depends on the long-standing historical accumulation and cultural inheritance. Without the characteristics of national style, the automobile logo is difficult to be respected and recognized in the world automobile industry. Every era has different social and cultural backgrounds and aesthetic pursuits from other eras < P > These are all reflected in the era style of automobile logo design, and the formation of the era style of automobile logo design is the product and embodiment of the times; Different regions have different regional cultures, and people's lifestyles, ways of thinking and aesthetic habits will be different. These factors will have an impact on the artistic style of automobile logo design in this region.
Second, the automobile logo design concept plays an important role in corporate culture communication
The automobile logo design concept is a concentrated expression of the spirit and culture inside and outside the enterprise. But more unique ideas make people feel refreshed. For example, when the name Romeo is mentioned, we will think of the handsome boy written by Shakespeare and an epic romance.
a sports car with the same name can naturally arouse the same amount of romantic feelings in our hearts. And alpha? Romeo's famous "man-eating snake" logo also adds a bit of irresistible sexy tension to this name.
in 191, when alpha? When Romeo was founded, the founder created a logo by combining two logos of Milan: the red cross is a part of the city's shield badge to commemorate the Crusaders in the ancient crusade, and the dragon-shaped snake that eats people is the logo of an ancient local aristocratic family. The two logos that represent Milan tradition and are unrelated in meaning are combined into one.
Third, the design of automobile signs in the digital age
In the information age, digital information dominates and leads everything. With the rapid progress of science and technology, mankind has experienced the transformation from an industrialized society to an information society. Computers have become the darling of the times, and computer technology has been widely used. One of the biggest changes in graphic design is that computers are gradually widely used in the whole process of design. < P > The old graphic design method has been changed rapidly, which has formed an impact and challenge to traditional design patterns and design concepts. Computer plays an important role in the development of automobile logo in today's digital age, and through the introduction of the emergence and gradual improvement of automobile logo, the design of traditional automobile logo and the brand-new concept of modern automobile enterprises are systematically discussed.
Flying freely in the out-of-touch virtual world, giving full play to its excellent advantages, such as variety, making things out of nothing, being quick and convenient, spreading widely and having a profound artistic conception, and shining brilliantly in the information age.