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Brand story of jiahao whisky
18 13 years, he started farming in Kado, Nokkando. Like many other manor owners, he took advantage of his remote geographical location and was not easy to attract the attention of tax officials, and began to brew wine in the manor. Officials often like to sit in his manor and eat at his house. At this time, Jia Ming's wife put up a flag in front of the house to warn other local winemakers.

1824, Jiaming obtained the license to legally brew whisky. Later, the Jiaming family still cultivated the manor and rented out tenants to brew whiskey. But when Elizabeth Cumming took over, she bought a piece of land near her manor and established a new winery, Kado Winery. Then, Elizabeth took charge of the family business alone for 65,438+07 years. 1893, Kaduo Winery was owned by Johnnie Walker &; Sons Ltd), 1925 merged with johnnie walker Company into Menxia Liquor Co., Ltd. 1960 ~ 196 1, the wineries were rebuilt, and the number of wineries increased from 4 to 6.

198 1 year, Kaduo Winery was renamed Jiahao. Jiahao Winery now has 16 staff quarters, and the manor covers an area of 9 10 mu. The manor also grows barley and raises cattle and sheep.

When it comes to Scotland, people may first think of highlands, castles, Loch Ness, poet Burns, bagpipes, plaid skirts and so on, but no one will forget the famous scotch whisky. Among the three spirits recognized in the world (whisky, brandy and vodka), Scotch whisky undoubtedly occupies a dominant position in terms of production and sales volume and the universality of the global sales market.

When people talk about the success of whisky, most people will cite Scotland's unique plateau climate, clear spring water containing a lot of minerals, peat burning smoked malt formed by long-term decay and carbonization of bryophytes, whole-grain barley and exquisite brewing technology formed after hundreds of years.

However, perhaps the biggest secret of the success of scotch whisky lies not in these, but in the honesty that the brewers believe in, and in the principle that they never sacrifice the product quality for temporary profits.

Last week, the Scotch Whisky Association reached an agreement with Diageo, a global liquor producer, to settle a trademark dispute that lasted for several months. This dispute fully shows that Scotch whisky makers cherish their reputation.

There are more than 100 whisky breweries in Scotland, which have been producing different brands according to the traditional technological requirements. The increasing demand for scotch whisky in the global market makes it necessary for brewers to consider increasing production, but increasing production is strictly limited by protecting product quality and reputation.

On the one hand, these restrictions come from the law, on the other hand, from the traditional principle of honor. According to the law, scotch whisky must be brewed locally in Scotland and stored in oak barrels for at least 3 years before it can be bottled, otherwise the name whisky will not be used, and it can only be called spirits.

The latest controversy does not involve the basic principles of these legal definitions, but it is obviously caused by the contradiction between market demand and brand reputation.