Source: LinDun.cn Editor: Burberry Release Date: January 27, 27

In 1856, 21-year-old Thomas Bubbary opened an outdoor clothing store called Burberry in basingstoke, Hampshire, England. Because of its good management, the business of this store is booming. By 187, Burberry had become a well-known local manufacturer of outdoor clothes, and even some famous athletes at that time were its frequent visitors.

Thomas Bubbary, who used to be an apprentice to a cloth dealer, was smart. In 188, he invented a waterproof, breathable and wear-resistant twill by using a new weaving method, and obtained a patent in 1888. In 1891, Burberry opened its first store in the British capital in Haymarket, London, which is still the headquarters of Burberry.

at the end of 19th century, Burberry designed a trench coat called "Tielocken" for officers, which is also the prototype of today's famous Burberry trench coat. In 191, Burberry was officially commissioned by the British military to design new uniforms for British officers. At this time, Burberry's famous "Knight on horseback" logo appeared, and Burberry registered it as a trademark. In the first decade of the 2th century, Burberry began to expand its own market and set up its own stores in Paris and new york.

In p>1911, a sensational event happened, and the brand "Burberry" became famous. This year, the Norwegian explorer Colonel Roald Amundsen led a team of five people and successfully became the first person in the world to reach the South Pole, and he was equipped with Burberry brand outdoor supplies and clothing. He left a Burberry twill tent at the South Pole to prove to later generations that he had completed the expedition. After Amundsen arrived at the South Pole, Irish Ernest shackleton decided to cross the Antarctic continent first, and his expedition used outdoor products made by Burberry.

during the first world war, Burberry continued to design uniforms for the British army. In 1924, Burberry registered another famous symbol: plaid pattern. This plaid pattern composed of red, white, black and light brown was used by Burberry in the lining of windbreaker at that time, and later became almost synonymous with Burberry. In 193, Burberry also participated in the design of pilot costumes.

with traditional and meticulous design style and product production, Burberry was awarded the "Royal Warrant" badge by Queen Elizabeth in 1955. Later, in 1989, Burberry was awarded the "Royal Guarantee" badge by the Prince of Wales. In 1967, Burberry began to use its famous plaid pattern on umbrellas, bags and scarves, which further highlighted the characteristics of Burberry products.

in p>197, Burberry opened its flagship store on East 57th Street in new york. In 198, Burberry continued to expand its retail business in the United States. Besides new york, its chain stores can be found in San Francisco, Chicago, Boston, Philadelphia and Washington. In 1997, Rose Mary Bravo became the CEO of Burberry, and a new management team brought a new look to Burberry. The new boutique design, new product sequence and unique advertising have revived the old brand Burberry.

In p>1999, Bravo invited Kate Moss, the most famous British fashion model, to shoot a series of advertisements and posters for Burberry. On a poster that is still regarded as a classic today, Kate Moss wore a plaid wedding dress and held an "English plaid wedding" with the groom wearing a plaid tuxedo. All the guests at the wedding wore Burberry plaid clothes and all the wedding utensils were decorated with Burberry plaid. These posters received rave reviews all over the world, which not only made Burberry a popular fashion brand again, but also made this brand quickly favored by consumers of all ages.

With the advent of the new century, Burberry has become a symbol of quality of life with its immortal fashion. In 2 and 21, Burberry won the British Fashion Council's grand prizes for both classical and modern design series. In the 21st century, Burberry has accelerated its global expansion. In September 2, its global flagship store opened in New Bond Street, London. In October 21, Burberry opened its flagship store in Los Angeles to Beverly Hills where Hollywood stars gathered. Since then, Burberry has built more unique specialty stores in some important cities in Germany, Spain, Italy, Russia and Japan.

Today, Burberry's classic plaid pattern, unique fabric function and generous and elegant tailoring have become synonymous with British style. In some dictionaries, "Burberry" means: windbreaker.