1988 February, China's reform and opening up 10 spring, in the hometown of national hero Zheng Chenggong, a brilliant Fujian plumbing equipment factory was born. The product trademark is registered as "Chun Zan", which means "Spring water always flows and praises the world". This is the predecessor of "Brilliant Plumbing Group", a leading sanitary ware enterprise in China.
Basic articles-seize the opportunity and lay a solid foundation
1988—— 1995, Brilliant stands out in China plumbing industry by virtue of rare market opportunities, independent innovation, honest management and taking product quality as its life. Products were once in short supply, which laid a solid foundation for brilliant future development.
Growth chapter-baptism of wind and rain, thriving
1996 —— In 2004, under the background of the Southeast Asian financial crisis, 10 made an important choice to build a factory, from the production of plumbing fittings to the manufacture of hardware sanitary ware, which laid the foundation for becoming an industry leader in the future. After the transformation, the company took the lead in passing the ISO900 1, ISO 1400 1, OHSAS 1800 1 three-in-one certification in the same industry, and established the first product quality testing laboratory in the same industry in China, which later developed into a national product testing center and was invited to participate. The name of the company was changed from Nan 'an Brilliant Plumbing Equipment Factory to Fujian Brilliant Plumbing Co., Ltd..
Mature chapter-casting brand and developing marketing
From 2005 to 2009, with the continuous development of the company, it changed its name to Fujian Brilliant Plumbing Group Co., Ltd., and then it was promoted to a national enterprise "Brilliant Plumbing Group Co., Ltd.", and won a series of industry highest honors such as "China Famous Trademark", "China Famous Brand Product" and "National Inspection-Free Product". In 2007, Brilliant was designated as a special product by the National Olympic Sports Center, and the strategic plan of sports marketing and brand upgrading was officially launched. From June 5438 to February 2008, the company signed Miss Chen Luyu, the famous host of Phoenix TV, as the brand image spokesperson of Brilliant Plumbing Group, and entered the high-end market in one fell swoop, with rapid sales performance.
Prospect-Pursuing Excellence and Going to the World
From 20 10, Brilliant officially launched the strategy of "global sanitary ware leader", released a brand-new brand image design and started a brand-new marketing strategy. The newly-built Rong Sheng Building (management building), logistics center and other infrastructure facilities have been built one after another, making every effort to build a team with advanced production technology and excellent management and marketing, and striving for the grand goal of "excellent national brand and global bathroom leader". The momentum is like a rainbow, and the road to a brilliant future is waiting.