Graphic design is mainly for three-dimensional modeling, which can be applied to all walks of life, while graphic advertising design is for advertising. Therefore, graphic design is more broad, while graphic advertising design is relatively narrow. Generally speaking, it is graphic design work. Design is a kind of work or profession, a modeling activity with aesthetic, use and commemorative functions. The word design is derived from the Chinese translation of the word "design" in Japanese. When translating the word "design" in Japanese, in addition to the word "design", words composed of Chinese characters such as "intention craftsmanship", "pattern", "composition", "shape", etc. are also used to express "design" visual communication design It is a design that is expressed and conveyed to the audience through visual media. It is mostly graphic design that uses printed matter as the medium, also known as decoration design. It is a design profession that uses words, symbols, and shapes to capture beauty, capture and express images, express ideas and intentions, and then achieve communication and persuasion effects. Reflecting the characteristics of the times and rich connotations of design, its field continues to expand with the advancement of science and technology, the emergence of new energy and the development and application of product materials, and intersects with other fields, gradually forming a network that is related to and mutually exclusive with other visual media. A new frontier for collaborative design. Its contents include: printing design, book design, display design, image design, visual environment design (ie, the logo of the public living space and the color design of the public environment), etc. From a development perspective, visual communication design is a scientific and rigorous conceptual name that contains future design trends. Based on the analysis of the current design situation, the main content of visual communication design is still GraphicDesign, which is commonly called "graphic design" by professionals. There is no big difference in the design categories between "visual communication design" and "graphic design" at this stage. There is no contradiction in the distinction and unification of the conceptual categories of "visual communication design" and "graphic design" with opposition. Visual communication design is an art that serves modern business. It mainly includes logo design, advertising design, packaging design, in-store and outdoor environment design, corporate image design, etc. Since these designs are conveyed to consumers through visual images, they are called "visual communication design", which plays a role in communicating with the enterprise. ——The role of commodity-consumer bridge. Visual communication design mainly uses text, graphics, and color as basic elements of artistic creation. It affects people's feelings and concepts with its unique artistic charm in the spiritual and cultural field, and plays a very important role in people's daily life. The classification of graphic design, such as image system design, font design, book binding design, catalog design, packaging design, poster/bill design, can be said to be as many types of designs as there are needs. In addition, commercial design and artistic design obviously exist.

1. Logo design (logo design, trademark design) 2. CIS design, VI design (corporate image identification system design) 3. Advertising design, advertising creative design 4. Poster design, DM design (leaflet design) 5. Sample design, Brochure design, album design 6. Brochure design, annual report design 7. Packaging design 8. Book illustration drawing, greeting card design, invitation design 9. Newspaper and magazine layout design 10. Various printed matter design 11. Web design 12. Interior independence If you want to learn graphic design for wall decoration, it is best to start with your hobbies and interests. Read some design books and look at the designs of masters. However, you may not be able to accept some very abstract ones. You should also innovate with your ideas, so that you can There are many things and aspects that need to be understood. As for drawing software, it is of course indispensable, but you must remember that drawing software is just a tool to complete the design. Do not rely on it blindly, because there are many design methods and use different methods. Different effects can be achieved! At the beginning, I still want to suggest that you look at good designs, see where others started, what factors they used, and what they mean. Think about it, and see if you can give yourself a topic to brainstorm, and write down everything that comes to mind. Come down and screen them one by one. Doing more exercises like this may be of some benefit to you! What's the value of improving visuals? You just want your ad to stand out, right? If so, I think the following aspects can improve the visual effect: 1. Contrast, I think it should be contrast! There are many contrasts, such as shape contrast, size contrast, color contrast, and texture contrast. Among them, I think color contrast is easier to achieve the effect; 2. Area, this is actually a kind of contrast. In the picture, the main object occupies the absolute majority. It is difficult not to be attracted by the large area. A full-frame picture is more stimulating, such as a big human face or a big Apple 3. Abnormality means unusual. People have always noticed ordinary things. You will not pay attention to objects that you have not seen before, or you will pay more attention to unusual things about ordinary objects, such as small ants bigger than cars, abnormal people or animals, such as monsters in some games. The shape, etc. will attract more attention. 4. Environment: Look at the environment around the print advertisement. If it is an outdoor advertisement, what is the pattern of the surrounding environment and other adjacent advertisements? Try to avoid being the same. After all, red flowers among green trees attract our attention more. These are the only ones I can think of. In fact, these are all forms of comparison.

There is nothing to pay attention to in terms of design. It is nothing more than using a few software or hand-drawing, as long as it meets the customer's requirements. But what you need to pay attention to is where the design you have finished is going to be used. It is only placed in the computer for electronic use. Files are still used for printing pictures and the like. If you are making electronic files or slides, you can directly save the pictures in BMP or JPG format. Note that the color mode should use RGB. If you need to play it on a TV, then you should pay attention to the pixels. The aspect ratio, because the default aspect ratio when we design in the computer is 1:1 (commonly known as square pixels), but the TV is different, so we have settings in the software when we start designing, the resolution of the general TV It is OK to set it up like this in SHOTPSHOP before designing for 720 There are many things to pay attention to. The first thing to note is that when the client requires a layout size in a design work, you must leave 3 mm of space on the top, bottom, left and right when creating a new canvas in the software based on their requirements. To put it bluntly, set an extra 6 cm at the top and an extra 6 cm at the bottom. For example, if a poster is 800 mm long and 500 mm wide, you need to set 806X506 when setting. The two "6"s are the extra four sides That 3 mm, this term is technically called "bleeding". The "bleeding" mentioned above leaves 3 mm on the top, bottom, left and right. It is not to leave a white edge, but to integrate the 3 mm left on the top, bottom, left and right. In the design, there is also the aspect of fonts, because design requires the use of a lot of artistic fonts, and these fonts need to be accumulated or downloaded. When designing, fonts that are not design elements are usually small fonts. For the sake of printing quality, these fonts cannot be deleted. Formatted (that is, it cannot be converted into graphics), and the text format must be maintained after the design is completed. When printing, you must copy the files of these fonts to the person who helps you print. This is because Your fonts may not be on his machine, so he needs to install them so that the software can display these fonts normally during printing. Another thing that needs to be mentioned is the color mode. The colors we see on computers or TVs are The three primary colors of red, green and blue are commonly known as RGB, so you only need to pay attention to this in the application of graphic design in media just mentioned. The default design software is also in the form of RGB. But if we need to print pictures, Then it is not possible to use RGB mode colors. In our actual colors, the three primary colors are red, yellow and blue, and the English abbreviation in the software is called CMYK mode. Therefore, after designing a picture, you need to pay attention to the default setting in the software. Convert the RGB color mode to CMYK mode. Only in this way will the printed or printed pictures not have a color cast. Otherwise, you will feel that there is a big difference in color between the actual designed pictures and the printed pictures. Graphic advertising design probably requires Pay attention to these few points, it is easy to understand. The rest depends on the creativity of the design, haha. It is enough to understand other knowledge such as printing. After all, we are engaged in design, not printers.

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