Lin Tianwei
1. Company Profile
Yuanyumei is a large-scale professional jewelry enterprise integrating jewelry design, processing and wholesale, and chain franchising. Product technology and design are at the forefront of the industry. Since its establishment 15 years ago, the company has always performed well in product design, designing more than 200,000 original styles, and now has an independent research and development team of more than 300 people. The company has a modern jewelry R&D and production base with a construction area of ??nearly 30,000 square meters in Huizhou, Guangdong. It has CNC lathes, flower batching machines and other production equipment and production lines imported from Switzerland, Germany, the United States and other places. It is the designated design manufacturer of the international diamond authority DeBeers Diamond Trading Company in the Chinese mainland market, and is also the designated manufacturer company of the Platinum Institute International (PGI) in the Chinese mainland. The products are distributed all over the country, with more than 1,000 cooperative jewelers around the world, and maintain good cooperative relations with more than 500 jewelry brands around the world. The business scope covers Singapore, the United States, Japan, France, Russia, Italy, Spain and other countries. and Hong Kong, Taiwan and other regions.
2. Branded and professional business philosophy
Yuanyumei has adhered to the development path of branding and professionalism since its establishment. We have always attached great importance to originality and continuously cultivated the original research and development capabilities of the design team. Facing the increasingly depressed market due to various factors, we have not stood still, but have been more active in developing products that can adapt to the current market environment, such as baked cakes, small colored treasures, etc.
Take one of the award-winning works, Fudou, as an example. As a big theme, Fudou has derived several series of products: Fudou.Huahuo, Fudou.Xindong, Fudou.Cardamom, Fudou.Fudong. Extending the original basic concept and giving it more meaning is also a kind of innovation. Each series of Fudou products has a corresponding ideal consumer group, because while we pay attention to product design, we also integrate our service concept: serve with heart, customer first. Facing consumers of different ages and at different stages of life, we design products for them from their perspectives. From their aesthetics - what kind of appearance design they like; and their pursuit of a higher level of wearing jewelry - the combination of jewelry and people, so as to better demonstrate their personal temperament. Real jewelry is not only a carrier of external beauty, but also brings joy to the wearer's body and mind.
2012 China Jewelry and Jade Jewelry Yearbook
Fudong is the latest product of the Fudou series. We have added new design elements in both process and product appearance design, and have made bold The latest attempt - the use of dynamic inlays has changed the static state of traditional jewelry. When you wear Fu Dong, the diamonds will naturally rotate and sway due to your heartbeat and other movements in daily life, attracting the eye but not flashing dazzlingly. This is what we call "Fu follows the heartbeat, and the heart moves with the heart." Move with me." In addition to the fashionable and attractive styles, the prices are also quite pleasant, attracting many consumers.
China Jewelry and Jade Jewelry Yearbook 2012
We have always been committed to originality and perseverance. But before every original creation is born, it will always go through a road of reference and exploration, just like every new invention must go through countless experiments and countless failures before it is launched. And not every design and every product can be launched smoothly. Perhaps of the first ten designs, only one can be launched on the market for consumers in the end. But our enthusiasm for originality has never diminished, because the jewelry industry is not just about Whether it is a manufacturing industry or a cultural industry, each design and each product has a different meaning. "Destiny" inherits Chinese civilization, and "beauty" leads jewelry fashion. This is our mission and our pursuit.
3. The development path of continuous innovation
As the leader of Chinese jewelry fashion culture, Yuan Yumei Company adheres to the path of independent innovation, continuously strengthens design and research and development capabilities, and focuses on knowledge. Protection of property rights. ***Applying for registration of more than 140 domestic and foreign patents, covering three continents: Asia, America and Europe. Among them, the Lotus Diamond adopts the inlay technology that was first awarded a U.S. invention patent in the Chinese jewelry industry, and enjoys the reputation of "China's No. 1 Diamond". Self-designed works such as "Release", "Lucky Seven Stars", "Baoxianghua" and "Fudou" have won awards in domestic and foreign jewelry design competitions, and some even won multiple awards for individual works.
Regarding product orders, especially the Lotus Diamond and CNC Tiangong series, they are loved by retailers and consumers and have always maintained a high order volume. Yuan and Mei has been rated as "Shenzhen Key Cultural Enterprise" and won honorary titles such as "Guangdong Province Famous Brand Product", "Shenzhen Jewelry Regional Brand", and "Shenzhen Special Zone Famous Trademark". In 2012, it also passed the "China Famous Trademark" certification.
Although the current market environment is not satisfactory, Yuan Yumei still has a positive attitude towards the future. Demand has always existed. When the market is good, consumers will buy more expensive jewelry; when the market is bad, is there no demand? Do consumers stop buying? No, they are just cautious. When buying locally, I tend to buy products with mid-range prices and fashionable styles. Therefore, after foreseeing such a situation, we have shrunk the research and development of luxurious and expensive products, and instead increased our research and development efforts on fashionable, lightweight, and affordable products. Our baked color is one of the research and development results, and it is being launched on the market. It got a good response after that.
We believe that the operation of the market is a cyclical cycle, and the current fluctuation is only one link in it. There must be peaks and troughs, just like the British poet Shelley said: "Winter is coming, but spring is far behind." "?" We will strengthen the development of new products and prepare for a comprehensive market revitalization.
2012 China Jewelry and Jade Jewelry Yearbook
4. Future Development Direction
In the future, we will continue to insist on making good products, because products are the foundation. If the product is good, sales, customer satisfaction, market share, popularity, etc. will follow. Continue to focus on diamond inlays and strive for excellence around the basic points of "originality, design, craftsmanship and fashion". Rectify production, purchase advanced production equipment to improve product technology and quality, and hope to achieve new breakthroughs. Equipped with sophisticated testing instruments to improve product quality and quality control conditions; attaches great importance to the application of new materials and new technologies, such as the baking color that was launched and patented in 2012.
While making good products, we pay more attention to intellectual property protection and brand building than before, and strive to improve corporate credibility and reputation. Trademark protection and patent protection are proof of various labor achievements, and they also have positive and significant significance for corporate brand building. "Brand" is an intangible asset, which to some extent is equivalent to popularity. This popularity has strong cohesion and diffusion power. We should make it the driving force for enterprise development.
Attach importance to talents, put people first, and strengthen humanistic construction. The talent concept of Yuan Yumei is: make good use of existing talents, stabilize key talents, attract urgently needed talents, and reserve future talents. In the future, we will strengthen the construction of the R&D talent team, increase the introduction and training of R&D talents; intensive employee training, from the grassroots to the top, from management to sales, from internal to external, to improve the overall quality of employees in all aspects. We hope that customers will receive better services while receiving high-quality products.
Raise attention to a higher level. For example, in the past, more attention was paid to the company itself, but in the future, the focus will be raised to the contribution and responsibility to the industry. It is also the responsibility of a practitioner to see the direction clearly in the ever-changing market, seek solutions with peers, share some of your own experiences with everyone, and jointly promote the development of the industry. "A single beautiful branch is not spring, but a hundred flowers are blooming and the garden is full of spring." I hope that this "spring full of gardens" can make China's jewelry industry shine brightly in the world.