I think it’s not about the money but the director’s hard work! When the director was promoting the movie, the most common sentence we heard was that this movie was the director's 6 years of hard work. Precisely because this is a movie that has been given the title of hard work, many people want to go in and see what this movie is like, and they have had high expectations for this movie from the beginning!

If the dismal reputation reflects the audience's disappointment with the movie itself, then the box office failure has brought real losses to the investors of "Shanghai Fortress". According to calculations based on public information, the investment amount of "Shanghai Fortress" is approximately 360 million yuan. Based on the final box office predicted by Maoyan Professional Edition of 136 million yuan, the losses for "Shanghai Fortress" investors will be at least 220 million yuan.

As a film with high box office expectations and a benchmark against "The Wandering Earth", "Shanghai Fortress" has a very big battle, with as many as 9 film distributors, and there is also Dark Horse Culture to promote the film . Therefore, the movie has been widely publicized, including hard advertisements in subway stations, bus stations, and shopping malls, and trailers played in subways, buses, and elevators in large quantities.

If the dismal reputation reflects the audience's disappointment with the movie itself, then the box office failure has brought real losses to the investors of "Shanghai Fortress". According to calculations based on public information, the investment amount of "Shanghai Fortress" is approximately 360 million yuan. Based on the final box office predicted by Maoyan Professional Edition of 136 million yuan, the losses for "Shanghai Fortress" investors will be at least 220 million yuan.

Whether it is the director’s hard work or the investors, it is a big loss!