Nowadays, with the popularity of e-commerce, many people choose to consume wine online for convenience and cheapness. However, there are also many problems that come with it, such as wine information asymmetry and lack of wine knowledge. It’s easy to be fooled by e-commerce. Today I will summarize for you some common deception techniques they use.

Note: Although these methods are legitimate methods, they are often used by some fake and bad wine companies and become a weapon to deceive consumers

1. Scan the code for price

Various channels and various forms of so-called "price" proof. But what they never tell you is that they only cost a few hundred bucks to make. A certain Chacha was even reported on CCTV because of suspected fraud. (Recommended reading: How to get Double Eleven coupons on Jiuxian.com)

Scan the QR code for a bottle of 588 yuan, but the actual price is 178 yuan for 12 bottles, and a bunch of free stuff is included. And the price of scanning the code is more than 16,000, why don’t you rob a bank! How much does it actually cost?

2. Product Grade Pyramid

Grade Pyramid Grades can only identify the bad but not the good. Achieving a grade only meets the basic requirements of the production area, rather than being an endorsement of excellent product quality. .

The most common thing is that merchants selling Bordeaux wine often use this picture to indicate that their wine is French. As everyone knows, AOC is actually the best wine in Bordeaux! Low! class! Don't! , Bordeaux has many of its own classification systems, but they have transformed them into higher grades.

But the most irritating thing is this. They don’t even use the formal "pyramid". They directly make up their own levels and create their own pyramids. The AOC is the district level, and each district level is They are all equal. How can Bordeaux AOC be considered superior to others? Besides, Bordeaux does not have any special AOC!

3. Gifts

According to Alibaba information, glass wine glasses cost $7 each, ordinary decanters range from three to four, and a plastic wine opener costs $1, which is more. I can talk about eight cents, but I still have fifty cents left for a wine pourer.

4. Free tasting, no money if it doesn’t taste good

This is more irritating. It says there is no charge, but you have to arrange the return and pay the shipping fee yourself. Wine is liquid alcohol. Drinks, not to mention that most courier companies will not deliver them without a contract. Even if some companies mail it, because you are not a contracted cooperative unit, but an individual, the shipping fee may be more expensive than the bad wine you bought

5. Talking nonsense

Lafite It’s not even 14 degrees, so who wouldn’t add some alcohol?

Manufacturers directly connect with customers and cut out intermediate costs, so it is reasonable to say that the price is low, and e-commerce has never been a cheap channel. Buy reviews, through trains, brush orders, postage, design, labor , packaging costs, and more importantly, what is direct supply from the winery? You don’t make money in the middle? I hope the wine comes from a real winery.

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