Rong Baozhai is a state-owned enterprise. Rong Baozhai refers to Rong Baozhai Co., Ltd., a well-known and time-honored shop in Four Treasures of the Study, which has a history of more than 3 years. Its predecessor, Songzhuzhai Nanzhi Store, was established in 1672 and renamed Rong Baozhai in 1894. After a long period of development and accumulation, Rong Baozhai has become a comprehensive cultural enterprise engaged in calligraphy and painting supplies, Four Treasures of the Study, woodblock watermarking, binding and mounting, collection and publication.

Location and Architecture

Rong Baozhai is located in Liulichang West Street outside Heping Gate, Beijing. It is a tall antique building with carved beams and painted buildings. It is not only a shop, but also a symbol of culture, attracting countless literati.

Corporate culture and values

Rong Baozhai takes "honesty as the foundation, and honor is the treasure" as the ancient motto, which is its core value that has been adhered to for hundreds of years. At the same time, "Honesty, Harmony, Inheritance and Innovation" is the corporate philosophy of Rong Baozhai in the new era, which shows its spirit of continuous pursuit of progress and development.

Honors won by enterprises

Rong Baozhai is a "well-known trademark in China" recognized by the State Trademark Review and Adjudication Board and a "time-honored brand in China" recognized by the Ministry of Commerce. In 27, Rong Baozhai was awarded as "the leading enterprise of cultural and creative industries in China"; In 29, it was rated as "Top Ten Brands with the Most Historical and Cultural Value in China"; In 211, it was listed as the first batch of national intangible cultural heritage productive protection demonstration bases by the Ministry of Culture. In 215, Rong Baozhai was rated as "National Civilized Unit" and became the first batch of tax refund shops for overseas tourists in Beijing.

Scope of business and main business

Rong Baozhai has a wide range of business, including paper, pens, ink, inkstones and other stationery for calligraphy and painting, and also orders commercial works of calligraphy and painting seal engravers on behalf of customers. At the same time, Rong Baozhai also provides many services, such as calligraphy and painting management, stationery, woodblock watermarking, binding and mounting, publishing, etc., forming a business model integrating cultural product sales, art promotion and traditional culture dissemination.

Development and innovation

After the reform and opening-up, Rong Baozhai has gradually transformed, continuously expanded its business fields and strengthened its commercial and cultural activities at home and abroad. At present, Rong Baozhai has set up a number of branches or distribution offices all over the country, forming a huge sales network, and also launched e-commerce business to meet the market demand of the new era.

Social influence and cultural contribution

Rong Baozhai is not only a commercial enterprise, but also actively undertakes social responsibilities and is committed to the inheritance and promotion of traditional culture. It regularly holds various cultural activities, such as calligraphers' pen meetings and art exhibitions, which provides a platform for artists and the public to communicate and learn. At the same time, Rong Baozhai also promotes traditional culture and art by publishing books and making woodblock watermarks.