1973 Mobile Phone Hall | Digital Culture

The future development of mobile phone history

The article is comprehensive and detailed

When it comes to VIVO, BBK and OPPO are inseparable names. In early 1999, with the expansion of business, Duan Yongping reformed BBK.

The three businesses will be established as three independent companies, namely BBK Education Electronics of Huang Yihe (retired, Jin Zhijiang took over), BBK Audio-visual Electronics of Chen Mingyong, and BBK Communication Technology of Shen Wei.

Shen Wei's BBK communication technology is responsible for the early BBK cordless phones and mobile phones.

in September 29, the brand of vivo mobile phone was formally established, and the trademarks related to vivo were also registered in an orderly manner. On June 7, 21, vivo Mobile Communication Co., Ltd. was established.

However, this new logo was not officially used until 211, which is also the time when BBK smartphones started.

since 211, BBK mobile phones printed with "BBK" began to slowly disappear, replacing the VIVO logo. In 211 and before, most of the mobile phones with BBK logo were straight machines and sliders.

in 211, BBK i37 and BBK i71 were launched, which are the only two large-screen smartphones with BBK logo.

In a sense, or vivo mobile phone is a renamed BBK, but in the later operation of vivo, BBK is rarely mentioned. OPPO, VIVO and BBK seem to go BBK as agreed, but there is no shadow of BBK in official website of vivo, which is good for brand management.

When it comes to BBK, people will think of point readers, VCD, DVD, tape recorders and music mobile phones. For mobile phone business, some brand labels may hinder development, so we should change our name and surname, start over and establish a new image.

in 213, bbk communication was officially renamed as vivo mobile communication co., ltd, and the transition from bbk to vivo was completed.

in April 211, vivo V1 was released, which is the first mobile phone with vivo logo. However, the bbk logo was not completely removed, but it was placed in the lower left corner of the back, and the earphone interface, power button and charging port of this mobile phone were all above.

this phone is equipped with Qualcomm Snapdragon Snapdragon MSM7227 processor and 3.5-inch capacitive touch screen, which is said by many people to imitate Apple's style in the system UI.

in 211, in addition to the release of V1, vivo also has a colorful back-shell mobile phone vivo Y1.

since the release of the first mobile phone, although the logo of vivo is printed on the front of, all mobile phone models still carry BBK, and the word BBK will be printed on the back.

according to incomplete statistics, since 212, there is no BBK logo on the released mobile phone, only the small print on the back of the mobile phone is printed with Guangdong BBK Electronics Co., Ltd..

In November 212, vivo held a press conference in Beijing Water Cube. Such an important venue means that it is a very important product for vivo. It is ——vivo X1, the first product of the brand-new X series, and X series has become the main series of vivo for many years.

vivo X1 is equipped with MediaTek MTK6577, which focuses on Hi-Fi sound quality. The body thickness of 6.55mm broke the record, making it the thinnest smartphone in the world at that time, and the price of 1GB+16GB was 2498 yuan.

in may 213, vivo released its own flagship series Xplay, which was hosted by Wang Han. Xplay was equipped with Qualcomm Snapdragon 6, 5.7-inch LTPS capacitive multi-touch screen with 18P, CS8422+CS4398 top Hi-Fi audio chipset and OPA264 chip.

the screen also supports Any Touch technology, and you can touch the screen with gloves on, and cover the screen with mute function. It is a small screen mode with one hand, and the price of 2 16 is 2998 yuan.

in August, 213, vivo X3 was released, equipped with MediaTek MT6589T, and its fuselage thickness broke the world record for the second time, with a blue thickness of 5.75mm and a white thickness of 5.95mm ..

the ES918 digital-to-analog converter DAC chip jointly developed by vivo and ESS is adopted, and the intelligent somatosensory technology is applied for the first time, so that common functions can be directly turned on when the screen is locked.

For example, swipe up, swipe down, swipe C, swipe M, swipe O and swipe W to open different applications. The price is 2498 yuan.

On October 15th, 213, the first version of Funtouch OS1., an Android-based mobile phone system in vivo, was released in public beta, and FuntouchOS 1. was officially released on December 18th.

on December 18th, 213, vivo released the world's first 2K resolution mobile phone Xplay3S, which became a milestone in the history of domestic mobile phones, and the back of the fuselage was also equipped with a fingerprint identification module.

on may 7th, 214, vivo Xshot was released, which was called "barbecued pork" by fans. It featured a camera function and was equipped with F1.8 large aperture, optical image stabilization and dual-color temperature and dual-LED flash.

in December 214, vivoX5 Max released the Opteron 615 processor with a body thickness of 4.75mm, which broke the record of the thinnest mobile phone in the world for the third time and was equipped with the Hi-Fi 2. mobile phone sound quality architecture independently developed by vivo.

In 214, Xiaomi topped the list with 6 million smartphones in China market, followed by Samsung (58), Lenovo (47), Apple (46 parallel imports), Huawei (41) and Coolpad (4), and vivo achieved sales of 27 million smartphones.

in 214, vivo began to enter overseas markets in an all-round way, and entered Thailand in August and India in December. In March 215, it entered the Myanmar market, and in June, it entered the Southeast Asian markets such as Indonesia, Malaysia, Vietnam and the Philippines.

in 215, vivo X5 Pro was released, becoming the world's first dual 2.5D curved glass mobile phone.

please read the table for the model changes released later.

In 215, vivo was named the 215 Sudirman Cup Badminton Championship, and became the official partner of NBA China in the 216-217 season.

in 215, the sales volume of vivo reached 36 million units, ranking third after Xiaomi Huawei in China.

In July and November, 216, vivoX7 series and vivo X9 series were released. vivo's first mobile phone with front dual camera and front soft light also carried a slogan: Soft light selfie, illuminate your beauty.

in 216, in addition, there are two major priorities.

(1) release a new generation of flagship Xplay6

Xplay6 with a 5.46-inch 2K curved screen, Qualcomm Xiaolong 82, and invited Stephen Curry, an NBA player from Golden State Warriors who is famous for his "abnormal quasi-three-pointers", to endorse this product. The price of 6+128 is 4,498 yuan.

(2) adopting a new brand logo

vivo announced the launch of a new brand sub-logo, camera &; Music, replacing the original Hi-Fi&; Smart, put the product focus on taking pictures.

according to the global smartphone sales data released by IDC in 216, vivo sold 71.9 million mobile phones, ranking fifth in the world and third in China, second only to Huawei and oppo.

in April, 217, the customized version of vivo Xplay6 was officially launched. The customized version set of vivo Xplay6 includes customized mobile phone in the library, sports wristband+ring bracket+customized towel+postcard in the library and other gift packages.

in June 217, vivo announced that the cooperation cycle with FIFA would start in 217 and last until 223, and the sponsored events would include 217 Confederations Cup, 218 fifa world cup, 221 Confederations Cup and 222 FIFA World Cup Qatar 222.

In May 217, the customized version of vivo X9 Vibrant Blue NBA was launched. In November, the limited edition of vivo X2 the glory of the king Anniversary was launched. In December, X2 Star Brilliant Red Christmas Limited Edition was launched. In January 218, X2 Dream Powder was launched.

in January 218, vivo demonstrated the screen fingerprint technology at CES218 in the United States, using sensor chips from Synaptics. Originally, everyone thought it was just a concept product, and I don't know when it went on the market.

however, only ten days later, vivo released the world's first fingerprint identification mobile phone: X2 Plus screen fingerprint version, which is equipped with front-side optical screen fingerprint identification, and uses the Synaptics sensor FS95 Clear ID. By X21, it has adopted off-screen fingerprint schemes from Huiding and Synaptics.

on March 19th, 218, in addition to the screen fingerprint versions of vivo X21 and vivo X21, vivo also released a brand-new voice assistant Jovi, which was nicknamed "Zhao Wei" and "Zhuo Wei" for a while.

On May 22nd, 218, the custom machine -X21 FIFA World Cup Special Edition was released in Beijing Olympic Forest Park.

On June 12, 218, vivo held a new product launch conference in Shanghai, and released a landmark mobile phone in the whole mobile phone history: vivo NEX.

this is a true full-screen mobile phone with no bangs on the front, which makes the full-screen mobile phone that everyone has been waiting for come true from various concept maps. In the history of mobile phone development, this is a product that has to be mentioned.

In fact, as early as February 25th, 218, at MWC218, vivo showed a full-screen concept machine APEX. Many concept machines were difficult to mass-produce, but vivo mass-produced most functions on NEX in a short time.

in order to realize the full screen, NEX adopts the lifting front camera. After removing the forehead, NEX also uses the screen sound technology to replace the earpiece, and the packaging technology further shortens the chin.

vivo has finally adopted USB-C interface on NEX. There are two versions of NEX, the standard version uses Snapdragon 71 processor, and the flagship version uses Xiaolong 845 processor with off-screen fingerprint recognition. The flagship version of 8+128 costs 4498 yuan.

Later, some netizens found that when opening some web pages through QQ browser of mobile phone, the front camera of NEX will automatically lift, and the behavior of software secretly calling the camera was exposed by lifting the camera.

by 22, off-screen cameras have appeared on some machines, but it may take some time for us to mass-produce.

on September 3th, 218, the NBA officially announced that the strategic cooperation between China tournament and vivo has been upgraded, and the two sides will not only continue their in-depth cooperation in the fields of competitions, products, services and brand marketing.

unexpectedly, a month later, an NBA incident happened, and vivo put national interests first and announced that it would terminate all cooperation with the NBA.

On September 16th, 219, vivo NEX3 released a 6.89-inch unbounded waterfall screen. In order to achieve the visual integration of the front, a hidden pressure sensitive key was used. The only shortcomings were the thickness of 9.4mm and the weight of 218g g..

now the x series of vivo has been updated with X3 and X5, and six product lines of NEX, X, S, Y, Z and U have been formed, covering high, medium and low prices.

there is little information about the development history of vivo mobile phone. Since its birth in 211, the product strategy has not changed much, and it has also adhered to the consistent fine tradition of BBK.

in publicity, it is not low-key, and it is deeply involved in offline markets, celebrity endorsements and advertising titles.

In other respects, it is very low-key, unlike Meizu, Xiaomi and Hammer, which have all kinds of lace news and events, the sales volume of mobile phones has remained the third in China for four consecutive years in 215, 216, 217 and 218.

the sales volume was 36 million units, 82 million units, 72.33 million units and 11 million units (ten thousand units).

In 219, due to the slow growth of the domestic market, the market space became smaller, and the shipment of vivo was 62.7 million units, which was 19% lower than that in 218. Except for vivo, Xiaomi and oppo both experienced a decline of 17-2% in 219, but Huawei grew 35% against the trend.

although the operation is very stable, in recent years, with the gradual popularization of the mobile phone market, vivo has to face the complaints of consumers about "low distribution and high price". At the same time, among the four mobile phone giants of Huami OV, Huawei and Xiaomi have other businesses, while OV business is relatively single. In the face of the extreme online cost-effective strategy of other brands, OV has also made changes and responses.

On February 12th, 219, vivo announced the formal establishment of a new brand iQOO through Weibo, which will operate independently of vivo as a brand-new sub-brand.

on March 1st, 219, iQOO released its first iQOO mobile phone, which was equipped with Snapdragon 855 processor, 6.41-inch water drop screen and 4mAh battery. In terms of heat dissipation, it supported super liquid cooling technology, NFC, 44W fast charging, and adopted Type-C, with a price of 2998 yuan. Obviously, this is an online cost-effective route, and its opponents are Xiaomi and Meizu.

in July 219, it was iQ.