There are many reasons why a trademark is rejected, which usually include the following: First, it is due to unfavorable trademark search. Judging from the current trademark registration situation, most trademarks are submitted through agency organizations. If there is an entrusted agency organization, the inquiry work is usually completed by the agency organization. Therefore, most trademark rejections are caused by unfavorable searches by trademark agencies. Therefore, the author has also said that in trademark registration, applicants can only compare prices, but they should also compare more in terms of service quality. Although agency organizations are not omnipotent, good agency organizations have more experience in avoiding rejections. Relatively speaking, they will be conducive to the smooth application of trademarks. The second is due to the blind search period. The unfavorable agency query mentioned above refers to the query outside the blind search period. The author has mentioned the blind search period in many articles before. Trademarks are reviewed uniformly in Beijing. It is impossible for the Trademark Office to enter all trademarks into the system on the same day, and the data queried are all data from three months ago. If the trademark that the applicant wants to check was applied for a week ago, then this risk is unavoidable and the result cannot be checked. If the application is rejected for such reasons, the responsibility does not lie with the agency, but is usually the responsibility of the applicant. The third reason is due to violation of mandatory regulations. Trademarks that violate mandatory regulations include: lack of distinctiveness, exaggerated publicity, adverse effects, and many other reasons. For example: Class 29 spicy trademarks were rejected on the grounds that they were not distinctive. This is also the reason why Class 30 trademarks are popular. Class 33 Cistanches trademark was rejected on the grounds that it was a common name. In Category 11, someone once registered "Genghis Khan" on the toilet, but it was revoked because it was considered a trademark with adverse effects.