Abstract: In recent years, the cosmetics industry has been booming, with a prosperous market and unlimited development potential. Therefore, many people regard the cosmetics industry as the starting point for entrepreneurial investment. Acting as a cosmetics agent is a compulsory course for cosmetics store operators. Acting as an agent for well-known brand cosmetics can not only attract more consumers, but also virtually improve the quality of the cosmetics store. There are many channels to represent cosmetics. How to represent cosmetics and how to become a cosmetics agent are issues that many cosmetics agents and investors are concerned about. The following will introduce them one by one for you. 1. How to join the cosmetics agency franchise?

Choose the right cosmetics brand to ensure the success of a cosmetics store

Self-operated cosmetics sales stores lack a good brand image and do not have high-quality products as sales targets. ensure. Therefore, many investors choose to join cosmetics brand franchise stores and rely on the stores' good brand image and high-quality products to achieve career development. The editor below will give you some tips and tell you how to choose the cosmetics brand suitable for your own store among the many cosmetics brands to achieve your beauty career.

The strength of the company ranks first

The strength of a cosmetics company determines whether the vitality of its brand is long-lasting, whether the company can accurately position the brand, and whether the establishment of the operation team is scientific and reasonable All will affect the core competitiveness of enterprises. Therefore, when choosing a cosmetics brand, cosmetics store operators must take into account the corporate strength of the agent brand to ensure the quality of the store's products.

The effect of the product determines the future of the brand

When consumers consume cosmetics, what they value is the beautiful changes that the product brings to the skin. If the effect of the product is obvious and visible, it will definitely promote the product’s popularity. Sales are also helpful in establishing brand image. At the same time, different consumer demands and consumer inputs determine the differences in consumer demand for cosmetics. A hierarchical product supply will attract consumers of different levels to shop in stores. Therefore, products with good market prospects determine the future development of cosmetics stores.

Sales channels determine the marketing model

At present, the domestic marketing models for cosmetics stores mainly include chain direct supply and agent operation. Agents choose the investment model of cosmetics specialty stores because they focus on maximizing profits from terminal sales channels. Building intermediate consumption channels requires a lot of manpower, material and financial resources, and carries certain risks. The exclusive store model involves direct dialogue between enterprises and agents, eliminating intermediate links, reducing costs and improving sales efficiency.

Product positioning is the foundation of the brand

As the best carrier for cosmetics brand extension, whether product positioning is accurate or not is directly related to the level of brand image. The positioning of products by agents is mainly based on competitors of similar products in the market, consumer demand and corporate strength, so it is particularly important.

No matter which franchise brand you choose, cosmetics store operators should comprehensively consider the positioning of their stores, main consumer groups, and store location. They should not blindly follow trends, not be eager for quick success, and always adhere to the concept of "suitable products." What’s yours is the best.”

2. How to choose agent products Cosmetics agents should be carefully selected

In recent years, many businesses have become rich by relying on cosmetics agents. But faced with a dazzling array of cosmetic products, product selection is the top priority for dealers. If you want investment not to become a "bamboo cage fishing for water, all in vain", careful selection is a must.

In any investment, selection comes first and management comes last. Sales should not only sell the products in hand, but also provide consumers with the products and services they need. Especially for cosmetics and beauty products, you should choose the right products to open up sales channels.

Find the correct positioning

When choosing cosmetics agency products, it is not so much about choosing a suitable positioning as it is about determining the positioning of the product based on its own advantages. The positioning mentioned here mainly refers to the product’s sales channels, sales targets, etc. For example, if you are good at selling on e-commerce platforms such as the Internet, you should choose mid-to-high-end products as your agent. If you have relatively broad network resources, do not use low-end products to sell, as this will cause the loss of these resources. If it is a physical store, you can focus on the needs of the sales targets. For the student group, you can choose lower-priced products.

Category Focus

Category the products of the brands you choose according to hypermarkets, channels and other elements. If cosmetics use categories to focus on this, they can better allocate resources and take advantage of the convenient resources provided in the surrounding area. To a certain extent, it can be used as negotiation capital with supermarkets, department stores or channel dealers to reduce the expenditure on marketing management components.

Don’t be fooled by bragging

When manufacturers promote their products, there will often be recruiters who will brag about the products they promote, thereby making you fall into their trap. In this trap, this will greatly increase the business's entrepreneurial funds and waste entrepreneurial practice. Therefore, when choosing cosmetic products as an agent, you must keep your eyes open and do not be deceived by other people's rhetoric.

3. Cosmetics Agency Contract Sample

Party A: (hereinafter referred to as Party A)

Party B: (hereinafter referred to as Party B)

A and B Based on the principles of mutual benefit and common development, both parties have reached the following agreement on the distribution of "**" products in Party B's region:

1. Agency conditions

1-1 . Operators must have legal business premises, good business philosophy and business reputation, and be able to achieve mutual understanding with our company.

1-2. Have an excellent professional sales service team, the ability to promote products and build brands.

1-3. Ensure the full completion of agent sales tasks.

2. Agency area

3. The agency period is years, that is, from the month and day of the 20th to the month and day of the 20th. One month before the expiration of the contract, if Party B can complete the sales tasks signed by both parties as scheduled and the annual purchase volume is 10,000 yuan (including the first batch), the two parties will renew the contract separately. (Special circumstances can be resolved through negotiation between the two parties!)

4. Agency price: Party A uses the national uniform retail price to be supplied to Party B at a discount (excluding tax price)

5. Collection and payment agreement: 5-1. Party B’s initial purchase amount is RMB 10,000. Party B shall pay Party A a deposit of % of the first batch of purchased goods on the date of signing this agreement.

5-2. Party B must remit the full amount to the account designated by Party A within three working days from the date of signing this agreement, and this contract will officially take effect.

5-3. The introduction period is within two months from the date of signing this contract. In the third month, purchases and returns are required every month.

6. Settlement and transportation:

6-1. Party A adopts the payment on delivery settlement method. Party B will fax the order and remittance voucher to Party A; Party A confirms After Party B's payment is received, the goods will be shipped from Guangzhou within three working days based on Party B's order form.

6-2. Party A arranges shipment according to Party B’s order, and Party B shall bear the freight outside Guangzhou.

6-3 Party B’s designated receiving unit/individual (Mr./Ms.) phone number:

7. Product quality and exchange

7-1. If If there is a quality or quantity shortage problem with the product, Party B shall explain it to Party A within 2 working days from the date of receipt, and make a replacement after Party A verifies it.

7-2. For problems such as loss, mutilation or damage caused by transportation or other links, you should file a claim with the relevant department.

7-3. Party B can exchange 20% of the products within 90 days from the date of purchase. The products to be exchanged must be well packaged and have complete contents, and will not affect the second sale, otherwise Party A has the right to If you refuse to exchange the goods, Party B will be responsible for the round-trip shipping costs incurred by the exchange of products. (Note: Products participating in activities, special offers, and special support products are not exchangeable)

8. Rights and obligations

1. Party A must ensure that Party B shall not act as an agent to Party B during the agency period Supply to other units in the region. If any violation is discovered, Party A must compensate Party B for the full amount of the first batch of goods purchased as liquidated damages. If the circumstances are serious, Party B has the right to terminate the contract and require Party A to unconditionally accept the return of all inventory goods from Party B.

2. Party A has the obligation to jointly with Party B *** to combat the problem of market cross-selling in the agency area. If it is discovered that goods are being transferred from other areas to the area represented by Party B, Party A is obliged to come forward to solve the problem. Otherwise, Party B will require Party A to compensate for its losses based on the three-month average purchase volume of Party B's local franchise stores and the amount of profit derived from the franchise store's normal franchise discount of 3.5% × the time Party A actually took to solve the problem.

3. Party B can sell Party A’s care items on its online platform, and Party B can sell Party A’s products on its online platform with Party A’s permission. If Party A does not agree, If Party B still sells, Party A may require Party B to bear all its losses. At the same time, Party A must strictly prevent the sale of Party A's products on the Internet. If a customer of Party B holds the products sold by Party A online and there is a customer's refund and return liability arising from the online sales of Party A's products, Party B has the right to Party A requires 3 times compensation for its products and projects! If the circumstances are serious, Party B has the right to terminate this contract immediately and require Party A to unconditionally accept the return of all inventory goods by Party B.

4. Party A is obliged to participate in unified activities and education training held by Party B.

5. Party A is obliged to abide by the price system agreed upon by both parties and is not allowed to adjust prices at will.

9. Unfinished matters will be discussed separately by both parties. If there is a dispute, the two parties can conduct mediation and consultation. If it cannot be resolved, a lawsuit can be filed in the court of either location.

10. This contract is made in two copies, with Party A and Party B each holding one copy.

Party A: ___; Party B: ___;

Address: ___; Address: ___;

Telephone: ___; Telephone: ___;

Signing representative: ___; Appointed representative: ___;

Date: ___year___month___day;

Date: ___year___month ___ day;