Teddy Bear - Product differentiation Steiff's registered trademark is the button on the left ear. Steiff's earliest logo was an S that was "transformed" from an elephant trunk. Later, due to competitors imitating it, Margaret suddenly used a button as the logo. It was originally just a blank button. In 1904, a carefully crafted pattern was added. At the same time, the button also symbolized that the bear had passed quality control. Interestingly, when Steiff applied for a patent in Germany, he did not apply directly for this button, but registered it with the text "Button in ear". If you look carefully, this line of text is also on the side label of the ear button. Having said that, they are also gold earrings, but they can also be divided into three types according to the labels:

Red characters on a white background, black characters on a white background and yellow labels indicate different meanings.

Yellow label: ─ Non-limited production: the product serial number is marked on the front, and the production material ingredients are marked on the back.

White background and red text label: ─Limited production (for a certain purpose, theme, festival, country, allusion, commemorative bear limited edition launched by the company) The product serial number is marked on the front, and the year of limited production is marked on the back , limited quantity issued, name of this bear.

General properties can be divided into two types:

One is designed and manufactured in cooperation with well-known companies. For example, in 1999, Golden Earrings collaborated with Toblerone to design a teddy bear. The teddy bear held Toblerone in its hand, and a commemorative bear launched in collaboration with Coca-Cola. In 2000, the latest teddy bear racing set was launched with Mercedes-Benz. , Disney cartoon characters and other well-known international brands.

The other is the agents of Golden Earrings in various regions. Each year, they can have special themes according to their country or region, such as: Hong Kong's Harmony Bear and Romantic Bear in 1997, and the Vienna Children's Chorus in 1999. The 500th anniversary commemorative bear, the British national commemorative bear in 2000, the Audrey Hepburn commemorative bear, the Dutch commemorative bear, etc. Although commemorative bears are produced in limited quantities, it does not mean that every model will increase in value or be worth collecting, because some are too commercial. Unless you have a special preference for the brand, there is no need to blindly collect every commemorative bear.

Label with black text on white background: ─ Antique replica bear, limited production, product serial number is marked on the front, and limited production year, limited edition quantity, and the name of the bear are marked on the back

Replica bears are teddy bears with classic styles with gold earrings or teddy bears that have achieved high prices in the auction market. They are reproduced in 1:1 size. The workmanship and materials are exactly the same. The purpose of producing replica bears is to enjoy them. Bear fans who have missed out on bears that have reached sky-high prices or are very old. So for Europeans and Americans, maybe it's the kind of historical emotion that they have a special liking for replica bears. Although they don't look fancy, nor are they as fancy as commemorative bears, this is the original spirit of the golden earrings. .