Heilan Home (HLA). Heilan House is an affordable and high-quality national men's clothing brand. It focuses on fashionable business style and enjoys the reputation of "men's wardrobe". Heilan House Co., Ltd., a large listed company that produces and sells men's clothing, is located in Xinqiao Town, Jiangyin City, Jiangsu Province. It was established in In 1997, it was listed on the Shanghai Stock Exchange in 2000, stock code 600398.

The company is a large clothing enterprise, its business covers the operation of brand clothing and the production and sales of high-end worsted woolen fabrics, high-end suits, and professional clothes. Among them, the management of brand clothing includes brand management, supply chain management and marketing network management.

Extended information

At the beginning of 2002, Zhou Jianping, president of Heilan Group, went abroad for market inspections as usual. This time he went to Japan. During his stay in Japan, he was deeply impressed by two Japanese clothing brands with their rich varieties, popular prices, and mass-market self-selected purchasing methods.

He imagined that if this clothing sales model for mass consumption is launched in China, it will have a huge repercussions in the industry and form a unique advantage. After returning to China, Zhou Jianping immediately put this bold idea into action and established Jiangyin Hailan Zhijia Clothing Co., Ltd.

After intensive market research and brand planning, in September 2002, the first store of "Heilan Home" - Nanjing Zhongshan North Road store, officially opened. This brand-new, self-selected store The clothing purchasing model has opened a new page in the history of Chinese clothing marketing.

Baidu Encyclopedia—Heilan Home