German sporting goods manufacturer is a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Auracher, Hertzog, near Nuremberg in 192. It was registered under the name of adidas AG on August 18th, 1949. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
adidas was originally founded by two brothers * * *. After parting ways, Adolf's brother Rudolf Dassler opened a rival sports brand Puma.
in p>1948, the founder of adidas, Mr. Adi DasslerDassIer, used his first name adi and some surnames to synthesize "adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of adidas came out.
the founder of p>adidas, Mr. AdiDassler, is a German with athlete status and shoemaker skills. Because he can fully understand the needs of athletes, people have exquisite craftsmanship and inventive genius; So in his life, he invented more than 7 kinds of patented sports-related products, and then created adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 192. After that, athletes from all over the world often won the honor in the Olympic Games wearing sports shoes made by Mr. Dassler. As a result, his fame gradually became louder and louder in the international sports world.
in 1972, adidas introduced the well-known trilobal trademark, which was widely used in clothing accessories. The success of adidas is mainly attributed to the marketing and mass communication genius of HorstDassler, the eldest son of Mr Dassler. Horst realized the importance of promotional activities in establishing sports brand image, personally attended the Olympic Games held in Melbourne, Australia in 1956 and promoted the adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, adidas is becoming more and more important and famous in the sporting goods market.
in the world of sporting goods, adidas has always represented a special status symbol, which some people call "the three lines of victory". Since its establishment in 1948, adidas has helped countless athletes to achieve good results and achieved many great achievements. Therefore, adidas can also be said to be the best model that has gathered the trust and respect of everyone.
p>Adi Dassler, the founder of adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and make the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 192. Due to his continuous research and development, his sports shoes won the love of many top athletes, which not only shined in the Olympic Games, but also established a gold medal reputation in the sports field. With the affirmation of all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated the discovery that the three lines on the side of the shoe can make the sports shoes more suitable for the athlete's foot shape into the new shoes he designed, so the first pair of sports shoes with three lines of adidas brand was presented to the world in 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" in the sports field.
especially in the world football, adidas is supported by no other sporting goods manufacturer. Especially when adidas published the first pair of spikes, it was supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 8% of the players chose adidas football shoes to know the power of adidas in world football at that time. In the 1998 World Cup soccer tournament in France, the landlord France team relied on the superior performance of adidas soccer shoes, played a super-level strength, and beat the heroes to win the championship. The French soccer star Zidane was awarded the title of World Footballer of the Year in 1998, which once again proved that the authoritative guarantee of adidas "three lines of victory" has continued to this day.
in addition to football, adidas also occupies a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, Jabba, the famous Antoine Walker and Kobe Bryant；, the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eiberg, German "Yuluosha Graf" who once dominated the back seat, and "New Hope in Britain" 〃Tim Henman and Russian beautiful girl Anna Kournikova who have just been snared in recent years, and Martina Hingis；; On the baseball field, there are the new york Yankees who won the 1998 American professional baseball championship, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In track and field, adidas' reputation has been extended from Arthur Jonath in 193s to Donovan Bailey, Ato Boldon and Haile Gebrselassie.
In addition, since the World Cup in 197, Adidas has become the official sponsor of FIFA, and provided match balls for every subsequent World Cup.
adidas also sponsors many sports teams, such as some famous football teams and rugby teams, as well as the NBA.
The national football teams whose jerseys are designed by Adidas include China, Hongkong, Nigeria, Argentina, Germany, France, Spain and Japan. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 4, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and Beijing Hyundai in China.
today, adidas still adheres to the idea of Adi Dassler's perfect shoemaking, constantly exchanges experiences and needs with world-class top sportsmen and coaches, and after a series of repeated tests and tests, develops ergonomic products, which can not only help all kinds of professional sportsmen improve their athletic performance, but also meet the demand of ordinary market consumers for high-quality sports goods. In recent years, adidas has not only made new breakthroughs in design and function, but also the representative design concept of three lines has set off another wave in the fashion trend, sweeping the younger generation to form a new fashion style and leading the global sports goods to a more diversified prospect.
The following is the milestone of adidas' important products or technologies:
In p>192, Mr. Adidas created the first pair of training sports shoes.
1948: adidas brand was officially registered.
1949: Three-stripe logo came out.
197 :"Telstar "became the first designated ball for the World Cup
1972: Clover logo came out.
1979: Copa Mundial, the best-selling football shoe in the world, went on the market
1985 :"Aps "shock-absorbing running shoes came out
1988 :adidas revolutionary" Torsion "system came out
1991: Equipment professional sports shoes series and new sportswear series were launched.
1993 :adidas invents "TubularTechnology"
1994: Launches revolutionary new product" Predator "football shoes
1996 :"FeetYouWear" sports shoes go on the market
1997: Announces the merger of Celemont Company, which is famous for selling skiing and golf equipment.
2: Shout out the slogan "Nothing is impossible" and successfully create new popular topics
22: Launch "a3" series basketball shoes and running shoes.
in p>24, the "adidas 1" computer chip intelligent running shoes were launched.
In p>25, the sports manufacturer Reebok was merged.
in p>26, the upgraded version of "adidas 1.1" computer chip intelligent running shoes and basketball shoes were launched.
BOCOG announced here on January 24th, 25 that Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group have become partners of Beijing 28 Olympic Games.
Wang Wei, executive vice president of BOCOG, said at the signing ceremony that as a partner of Beijing 28 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of Beijing 28 Olympic Games and Beijing 28 Paralympic Games.
adidas has also become a sports apparel partner of the Chinese Olympic Committee, and China sports delegations participating in the 26 Winter Olympics in Turin and the 28 Olympic Games in Beijing will all wear adidas sports apparel.
Ms. Sandrine, President of Adidas Greater China, said: "Since the founder Adi Dassler made the first pair of spiked shoes for Olympic athletes in 1928, Adidas has spared no effort to support the Olympic Games, helping athletes to create good results with innovative products. At the Athens Olympic Games that ended last year, Adidas provided about 1.4 million pieces of equipment for the staff of the organizing committee, volunteers and athletes from all over the world. Adidas encourages and wishes China Olympic athletes to win more gold medals in the 28 Olympic Games held in the local area, and will provide first-class advanced equipment for this purpose. "