Chery Automobile Co., Ltd. was incorporated on January 8, 1997 with a registered capital of 3.2 billion yuan. Construction started on March 18, 1997, and the first Chery car rolled off the assembly line on December 18, 1999. On August 22nd, 27, the first millionth car of Chery rolled off the assembly line, which indicated that Chery had achieved the first stage goal of building its own brand through independent innovation and was moving towards the new goal of building its own international brand through open innovation.
in p>27, it sold 381, vehicles, an increase of 24.8% over 26. In 27, Chery exported 119,8 cars, the overseas market doubled again, and the sales volume increased by 132%, ranking first in China for five consecutive years.
since its establishment, Chery company has always adhered to the spirit of "self-reliance, self-improvement, innovation and entrepreneurship", and adhered to the goal of "gathering excellent human capital, pursuing world-leading technology, owning independent intellectual property rights, building an internationally renowned brand, exploring the global automobile market and becoming one of the automobile powers", and constantly enhancing its core competitiveness in the fierce market competition. After more than 1 years' leap-forward development, Chery Company has the independent research and development capability, independent intellectual property rights and core technology of the whole vehicle, engine and some key parts, and has become the largest R&D, production, sales and export enterprise of self-owned brand passenger cars in China, laying a certain foundation for coping with market competition and rapid development.
Chery has existing production and R&D units such as car company, engine company, gearbox company, automobile engineering research institute, planning and design institute and test technology center, with an annual production capacity of 65, vehicles, 65, engines and 4, gearboxes. There are dozens of products in eleven series, including QQ3, QQ6, A1, Ruiqi 2, Qiyun, Kairui 3, A5, Tiggo 3, Son of the Orient, Cross and A3. By the end of 27, Chery had 19,321 employees and total assets reached 23.715 billion yuan.
Chery, which is determined to take the road of "independent innovation", established the quality policy that "customer satisfaction" is the eternal purpose of the company, and providing customers with "zero-defect" products and thoughtful service is the unswerving goal of every employee of the company "as early as the product went on the market, and successfully passed the ISO91 international quality system certification in February 21. In August 22, the company took the lead in passing the ISO/TS16949 quality management system certification of Rheinland in China. Constant efforts in quality have continuously improved the quality of Chery products, and won the title of "National Advanced Collective in Quality Work" jointly awarded by the Ministry of Personnel and the General Administration of Quality Supervision, Inspection and Quarantine, and the title of "AAA Grade of Quality Credit in China 21315", the highest grade assessed by china association for quality.
from the early stage of development, Chery has paid attention to exploring both international and domestic markets. Based on the market principle of "no internal instability, no external weakness, external promotion and flexible form", Chery has actively implemented the "going out" strategy, becoming the first car enterprise in China to export the whole vehicle, CKD parts, engines and vehicle manufacturing technology and equipment to foreign countries. In 26, it was jointly recognized as the first batch of "national automobile export base enterprises" by the Ministry of Commerce and the National Development and Reform Commission. At present, Chery has exported products to more than 7 countries and regions around the world, and the export volume of passenger cars has ranked first in China for five consecutive years. In 27, Chery successively established cooperative joint ventures with American Quantum and other enterprises, which initiated a new stage of transnational cooperation in China's automobile industry.
after several years of continuous improvement and perfection, Chery's brand image and corporate image have been rapidly improved. In October, 26, "Chery" was recognized as a "well-known trademark in China" and ranked 62nd in the "Top 5 Most Valuable Trademarks in China". In November of the same year, Chery Company was rated as the 11th "Most Admired China Company" by American Fortune magazine, becoming the only automobile manufacturer in China to enter the top 25 in this list. In June 27, Chery was selected as one of the top 2 "China Companies with the Most Global Competitiveness" in 27. In December of the same year, it was selected as "Top 1 Competitive Enterprises in Developing Countries". On July 28th, 28, Chery Company was awarded the title of "Innovative Enterprise" by the Ministry of Science and Technology, and became the first batch of innovative enterprises in China.