Legal subjectivity:

The difference between a trade name and a trademark is as follows: 1. Applicable laws vary. Applications for registration of trademarks need to be carried out in strict compliance with the relevant provisions of the Trademark Law. Therefore, the rights related to registered trademarks are governed by the Trademark Law. Law protection. Trademark rights are intellectual property rights and are highly protected by law. The state has not formulated special laws for trade names. Trade names are mainly registered in accordance with the "Company Law" or the "Enterprise Registration Management Regulations". Trade name rights are name rights and are less protected by law. 2. Different functions: Trademarks are mainly used to distinguish goods, represent the reputation of goods, and must exist in connection with certain specific goods to which they are attached. Trade names are mainly used to distinguish enterprises. They represent the reputation of manufacturers and must exist in connection with the producers or operators of goods. 3. Different Scope of Application The Trademark Law stipulates that the exclusive right to register a trademark is limited to ten years. There is no geographical restriction on the exclusive right to use a trademark. The scope of application of the exclusive right to use a trademark covers the whole country and can even be extended to the world. There is no statutory time limit for trade name rights, and it will last for as long as the enterprise lives and dies; the scope of application of trade name rights is limited and is only valid within the jurisdiction of the industrial and commercial administrative agency where it is registered. 4. Different Registration Principles my country's trademark registration implements the principle of combining "voluntary registration and compulsory registration", which stipulates that except for human medicines and tobacco products, which must apply for registered trademarks, whether to apply for registered trademarks for other products follows the voluntary principle. Trade name registration follows the principle of "compulsory registration". Enterprise trade names must be registered with relevant departments, and trade names cannot be used without registration. The law is objective:

Article 3 of the "Regulations on the Registration and Management of Enterprise Names" When an enterprise applies for registration, the enterprise name shall be approved by the registration authority of the enterprise name. The enterprise name can only be used after approval and registration, and it enjoys exclusive rights within the prescribed scope. Article 26 of the "Provisions on the Administration of Registration of Enterprise Names" The following acts that violate these regulations shall be punished by the registration authority according to the circumstances: (1) Anyone who uses an enterprise name that has not been approved for registration to engage in production and business activities shall be ordered to cease operations. Activities, illegal gains will be confiscated or a fine of not less than 2,000 yuan but not more than 20,000 yuan will be imposed. If the circumstances are serious, both penalties may be imposed; (2) If the company name is changed without authorization, a warning will be given or a fine of not less than 1,000 yuan but not more than 10,000 yuan will be imposed, and a time limit shall be imposed. Handle changes in registration; (3) Anyone who transfers or leases his or her business name without authorization shall have his or her illegal gains confiscated and be fined not less than RMB 1,000 but not more than RMB 10,000.