Enterprises register trademarks and create well-known brands, which are related to the image of the enterprise; the reasonable use and cultivation of trademarks also play a decisive role in the planning and development of the enterprise itself. However, due to lack of attention, enterprises will more or less have some problems in the process of trademark planning and management.

1. There is no trademark system

In terms of trademark planning, companies either ignore trademarks and do not register trademarks; There are too many trademarks of all kinds, regardless of priority, which inevitably leads to chaotic management, and some are even revoked after not being used for three years.

2. Irregular use of trademarks

During the use process, companies often intentionally or unintentionally alter trademarks or change the scope of registered use, and use trademarks indiscriminately. This not only fails to achieve the purpose of identification, , and there is also the risk of being revoked.

3. Do not pay attention to the later protection of trademarks

Trademarks are often infringed during use, especially famous trademarks or well-known trademarks with certain influence. If you do not pay attention to the protection of trademarks, If infringement is allowed to occur, it will cause unpredictable losses to the company.

Therefore, enterprises should pay attention to trademark planning, establish a trademark system, establish main and sub-trademark strategies, and conduct comprehensive registration according to the scope of the company's product planning; standardize the use of trademarks, and do not abuse or alter trademarks. Trademarks should be used strictly in accordance with the registered category, so as to distinguish the trademark; prevent the risk of trademark infringement in advance, investigate infringement registration behaviors from time to time, and promptly demand compensation for actual losses caused.