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Is it illegal to buy and sell trademarks?

Trademark transfer and sale are legal.

Article 42 of the "Trademark Law" stipulates, "When a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and file an application with the Trademark Office at the same time. The transferee shall Guarantee the quality of goods using the registered trademark. After the transfer of the registered trademark is approved, it will be announced." The so-called trademark transfer refers to an act in which the trademark registrant transfers the exclusive right of the trademark to another party in accordance with legal procedures during the validity period of the registered trademark.

Legal basis: "Trademark Law of the People's Republic of China" Article 42: If a registered trademark is transferred, the transferor and the transferee shall sign a transfer agreement and submit the same request to the Trademark Office Make an application. The transferee shall ensure the quality of the goods using the registered trademark. After the transfer of a registered trademark is approved, it will be announced.

If your company has trademark registration, rights protection and other needs, you are welcome to contact the senior trademark consultant of the Qizhidao platform for detailed consultation.