Products cannot be sold without authorization; the unauthorized sales complainant pointed out that Taobao sellers are not authorized to distribute their products (reflecting that Taobao sellers sell their products at lower prices than they are, according to the law It is not an illegal infringement. If the complaining party's trademark is still being accepted, the complaining party has not obtained the exclusive right to the trademark, so the complaining party does not have the right to prohibit others from using the same or similar trademark as yours.
1. Can I sell products on an online store without authorization? No. 1. Unauthorized sales. The complainant claimed that Taobao sellers were selling their products without authorization (reflecting that Taobao sellers were selling their products without authorization). The product is priced lower than its price), which is not an illegal infringement according to the law. 2. The trademark of the complaining party is still being accepted and the exclusive right of the trademark has not been obtained, so the complaining party does not currently enjoy the prohibition. The right of others to use the same or similar trademark as yours. 3. Fair use of the trademark. If the product information published by the Taobao seller is the product of the right holder, the original logo of your product appears on the picture of the product published by the seller. Neither the seller's description of the goods nor the trademark infringement as defined by relevant laws and regulations
2. What are licensees, also known as brand authorized operators? They pay a royalty to lease a specific brand to be incorporated into their goods or services, but they do not own the brand. Licensing provides them with a number of important benefits: Licensed products can induce consumption by using a well-known image. Purchases based on customer interest, patronage, and loyalty; investing in a specific brand license allows an operator's products to have a unique identity and meaning that differentiates their products from a large number of other similar products through these unique collaborations. Classification, operators can establish their own product image, have higher prices, larger sales volume, and obtain greater profits
3. Responsibility of the authorized operator of the brand authorization. The responsibility lies in the design, manufacturing and distribution of the product. The design of the product must be submitted to the brand licensee for review, and the quality of the products produced is also strictly controlled by the licensee. In terms of distribution, operators have several options: First, they have previously. Channels for distributing unauthorized goods are also the main channels; the second is the brand authorized store or counter of the brand licensor; the third is the channel that cooperates with the brand licensor. Both parties to the brand authorization need to be responsible for the sales of authorized products. . Authorizers promote their products to consumers to enhance their brand impression and brand loyalty; they also promote sales channels so that channel purchasers know where to find authorized products, either individually or in combination with other products. way to promote and sell their licensed products. In a brand licensing project, the operator's risk lies in the contractual obligations to the licensor, such as a minimum royalty guarantee, even if in fact its. Even if the product has never entered the market, a minimum guaranteed royalty must be paid to the franchisor. In addition, no matter what brand an operator chooses, there is no guarantee that the product will sell very well in the market. Based on what has been said above, selling unauthorized goods is particularly easy to cause infringement, and in serious cases it may even lead to illegal acts. Unauthorized goods are not necessarily fake, but the laws are very strict now. All must be handled in accordance with the procedures stipulated by law, so that our country can develop better and better.