On the evening of February 27, COLMO, a high-end brand of AI technology home appliances, held a cross-border press conference titled "Fresh and Pure, High-end Future" COLMO's new ice-wash products and high-end fashion trends. COLMO Refrigerator has released COLMO's world's first high-end aesthetic refrigerator - the Inspiration Series. From the perspective of unique panels, "high-end" has transitioned from the well-known clothing industry to the home appliance industry.

Fashion cross-border, unveiling the "high-definition" veil of C OLMO refrigerator

At the press conference, COLMO high-definition aesthetic refrigerator took advantage of the shocking and spatial stage, and " The couture wedding dresses customized by Lan Yu, an international high-end custom designer, were combined to create a unique couture fashion show. Obviously, the crossover between COLMO refrigerator and LANYU is an important and smart step to show individual design and fashion aesthetics.

In fact, no matter how the times develop, food, clothing, housing and transportation are always the hottest topics in public life. The concept of "haute couture" originated from the clothing industry. High standards, high entry barriers, and highly personalized experiences...make consumers always have the urge to find out. The release of COLMO's high-end aesthetic refrigerator has also made many people more curious about the changes that the concept of "high-end" can bring to the home appliance industry.

The dialogue between international high-end custom designer Lan Yu, fashion home new media chief programmer Wei Lin, and COLMO chief industrial designer Wang Wenqi interprets "haute couture" from different fields of clothing, home furnishings, and home appliances, and also provides Volkswagen unveiled the "high-end customization" of COLMO refrigerator.

In the home appliance industry, the homogeneity of refrigerators has become very obvious, and many brands have begun to explore new entry points and differentiation paths. As Wang Wenqi mentioned, "Every small design of the home environment is an essential part of the soul. Even the unique color matching requirements of the refrigerator panel hides everyone's unparalleled aesthetic experience..." The aesthetics of COLMO refrigerators are home aesthetics contained in details and feel. They are confident but not ostentatious, not exaggerated but have a sense of high-end.

It is due to the emergence of more individuals’ needs for self-expression that the significance and value of “haute couture” is no longer because it is expensive, but because it is an upward force and is people’s appreciation for It is the actual product of the beautiful yearning for life, so the concept of "haute couture" is easier to break out of the circle and easier to be needed.

Return to the origin of life and make inspiration exclusive

In fact, whether it is "couture" in the clothing industry or "couture" in the home appliance industry, its essence is Consumers’ personalized demands are constantly being explored and satisfied. COLMO refrigerators have insight into consumers' growing demand for personalized products. They start from the fashionable aesthetic panel and provide exclusive personalized customization, which is forward-looking. The integration of home space, products and life makes a good life no longer a flat word, but integrated into daily life.

The new product released by COLMO refrigerator this time - the inspiration series, creates five new panels with strong natural beauty: fluorite blue, moon rock gray, lava mantle rock, lava mantle rock glazed blue and snow mountain rock . It is reported that in order to give users a new look and feel and advanced experience, in the early panel matching selection, COLMO refrigerator invited well-known celebrities to select 17 styles of panel matching from a high-end fashion perspective among 256 panel matching plans, and presented them to Super individuals around the world issued a vote, and finally the two "high-definition contrasting color" refrigerators with the highest number of votes were selected for display on site. Users can choose different combinations according to their own personality and preferences, and the collision of different inspirations creates an exclusive high-end aesthetic refrigerator.

From the Turing series launched last year to this year’s Inspiration series, COLMO refrigerators are committed to using AI technology to improve the quality of life and further gain insight into customers’ higher-level and more detailed needs.

< p> Cheng Weilin mentioned in the press conference, "Haute couture will penetrate into the main context of public life with a new attitude and form, becoming the new normal in the development of luxury goods and fast fashion." COLMO Refrigerator Product Design It breaks through the inherent framework of the refrigerator industry and allows home aesthetic design to be personalized and customized. A truly high-end refrigerator.

As Bi Wei, general manager of domestic marketing of COLMO refrigerators, said, "COLMO refrigerators can be customized with multiple colors, making inspiration exclusive!"

From pragmatism to spiritual experience consumption, the aesthetics of the home appliance industry The time is coming. In the process of continuous exploration, COLMO refrigerator uses high-end core to create the industry's most personalized aesthetic panel, taking the lead in seizing its industry position in high-end home aesthetics. In this game of smart people, there will be more possibilities are created.