Trademarks refer to visible signs that distinguish goods or services from different sources, including text, graphics, letters, numbers, three-dimensional signs and color combinations, as well as combinations of the above elements.

After an enterprise registers with the relevant government authorities, it enjoys the exclusive right to use a certain brand name and brand logo. This brand name and brand logo are protected by law, and no other enterprise may imitate the use. Therefore, a trademark is essentially a legal term that refers to a brand or part of a brand that has obtained exclusive rights and is protected by law.

Types of trademarks

1. Product trademarks are trademarks used on goods, as opposed to service trademarks.

2. Service trademark refers to a mark used by someone to distinguish his or her services from those of others when providing services or in advertisements.

3. Collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

4. Certification trademarks are controlled by an organization with the ability to supervise certain goods or services and used by units or individuals other than the organization to certify the goods or services. or the origin, raw materials, manufacturing methods, quality or other indications of specific qualities of the service.