When many merchants communicate with our trademark consultants at Bajie Intellectual Property Trademark Network, they hope to recommend some high-end English trademarks to them. In fact, if an English trademark wants to be high-end, it has relatively high requirements in terms of font design and English meaning. If you have any needs for high-end English trademarks, please come for consultation.

If you want to design your own, Bajie Intellectual Property Trademark Network has compiled some principles for English trademark design, including colors and lines, compiled by designer Tanner Christensen from world-famous English trademark works. , layout and other content.

1. Do not use more than 3 colors.

2. If the content is not indispensable, there is no need to display it.

3. The font must be clear and legible.

4. The trademark pattern must be easy to identify.

5. Design a trademark pattern with a unique shape or layout.

6. Maintain independent thinking.

7. Ensure that the trademark pattern looks like it can attract the attention of at least three people.

8. Do not incorporate elements from popular trademarks into the design and call it an original work.

9. Do not use clip art under any circumstances.

10. When the trademark pattern is set to black and white, it still looks good.

11. The trademark pattern is still clear and legible after being reversed.

12. The trademark pattern remains clear and legible after adjusting its size.

13. If the trademark pattern contains elements such as icons, symbols or text, arrange them reasonably to complement each other.

14. Avoid following the latest popular logo design trends and make your design look timeless.

15. Do not use special effects (including but not limited to: italics, shadows, reflections and rays).

16. If possible, make the logo appear in a square layout and avoid using a layout that is difficult to understand.

17. Avoid complicated details.

18. Consider different places and ways of placing your trademark.

19. Inspire feelings of bravery and confidence rather than feelings of inadequacy and inertia.

20. You should know that the logo pattern you create is never perfect.

21. Use sharp lines for smart business and soft lines for gentle business.

22. The trademark pattern must be related to the theme it expresses.

23. Photos cannot be used as trademark patterns.

24. You want customers to feel amazing about your design.

25. Don’t use more than 2 fonts.

26. Every element in the trademark should be arranged in an orderly manner. Left, center, right, top or bottom.

27. The icon looks seamless and has no trailing elements.

28. Before you conceive and design a trademark, you must clearly understand the group that the trademark will target.

29. Emphasize functionality over innovation.

30. If the trademark name is impressive, then use the trademark name as the trademark pattern.

31. The trademark pattern is still clearly visible after mirroring.

32. Even big companies need small patterns.

33. The trademark pattern should be liked by everyone, not just the merchant.

34. Create change. The more variations there are, the more appropriate your logo design will be.

35. The logo pattern looks consistent on multiple platforms.

36. The trademark image must be easily described.

37. Do not use iconic language in the trademark pattern.

38. Draw ideas on paper with pencil before designing on the computer.

39. The design should be simple.

40. Do not use the "whoosh" or "globe" symbols.

41. Trademark patterns cannot distract attention.

42. The design content should be faithfully represented in the design.

43. The trademark pattern should be visually balanced.

44. Avoid using bright, neon colors and dull, dull colors.

45. Trademark design cannot break any of the above principles.

In addition to the above design principles, the following points should also be paid attention to in trademark design:

(1) The trademark design is unique and easy to distinguish

Once a unique trademark If established, it will leave a deep impression on consumers, allowing consumers to quickly identify their trusted and preferred trademarks among the same type of complex and colorful products, thereby quickly realizing purchase behavior. In view of this, many companies spend a lot of money to design and research their own trademarks. These trademarks are different from other companies, unique and popular among consumers.

(2) The trademark shape should be beautiful and unique, the pattern should be clear, and the text should be beautiful and harmonious.

Except for things that cannot become trademarks under the trademark laws of various countries, for enterprises, the theme of a trademark can be obtained from almost everything in the world, which undoubtedly provides freedom for the activities of trademark designers. space. Clouds, snowstorms, lightning, stars, mountains, rivers, animals and plants, symbols, graphics and patterns, as long as they are simple, clear, beautiful and artistically attractive, they can become modeling materials for excellent trademark design, attracting consumers and satisfying their needs. Aesthetic requirements. Give people a beautiful enjoyment. At the same time, pay attention to the elegance of the language, avoid uncommon words and phrases, and coordinate with the nature and characteristics of the goods represented. For example, decorating a small animal or plant logo on the chest of a garment can achieve unexpected results.

(3) The trademark design should conform to the nature and characteristics of the product itself.

When people see the Arctic Ocean logo on a hot summer day, they immediately think of cold drinks to cool down and dissipate heat, giving people a cool and comfortable feeling. Therefore, trademark design should comply with the provisions of the Trademark Law and pay attention to coordination with the characteristics of the goods.

Bajie Intellectual Property Trademark Network recommends 25 categories of English trademarks:

Want to design your own English trademark? The contents of this article will be of great help!