On June 30th, 2020, 65438+February 30th, Shanghai No.2 Intermediate People's Court held that Jordan Sports knew Michael? Jordan chose without authorization when his reputation was high? Jordan? The word trademark is registered, registered? Jordan? The name of the enterprise, so Jordan Sports constitutes an infringement of the plaintiff's name right.

Finally, there is no way to change the original Jordan sports into Chinese sports. So how will this change affect them? The following is my personal opinion.

First, the visibility problem.

Jordan has been selling in China for many years and once became a leading enterprise in the sports industry in China. If he changes his name, many people will stop paying attention to it because of the name problem, and if you don't know much about real time, you may think that Zhongqiao Sports is just a pirated product. It is not difficult to see that if you change your name, the impact on him is actually not great, and you may even face the situation that you can't sell goods in the fourth-and fifth-tier cities. Companies that used to be billions a year may be completely defeated by a name.

Second, the issue of reputation.

This is perhaps the most concerned point of Jordan Sports, because he stole someone else's name and was sued by the plaintiff for 9 years. After losing this lawsuit, not only will there be many disgraceful things in what he has done, but his influence in this respect will also be hindered in the future because Jordan has more fans. And now some sports industries in China have developed their own styles. It is not difficult to see that in the sports industry, Jordan is really no longer the strong man he used to be. He just relies on his enthusiasm to maintain his life. Losing this trademark really affected him. Maybe it will develop its own top technology in the future. There may be some changes in the present situation.

Three. Development problem

What does Jordan need most now? What is most needed is technology, because we look back at some domestic sports industries, such as Peak, Anta, 36 1, which are currently listed in China. Everyone has their own unique technology, such as Peak's stateful technology and 36 1 unique reflective waterproof technology. All these are enough for them to gain a foothold in the China market, but let's take a look at Jordan today. Among these shoes, Jordan is becoming more and more obscure, and his real fame is just a name. It is not difficult to imagine that Jordan is really not famous for his strength in your impression. So the name is too important to them.

I think that after Jordan's firm was suspended, it was China Jordan who was really affected, but Jordan would not be affected too much.