Zhonghui Design (professional logo design company) answers:

Logo is the core of the brand mark and has important commercial value and communication function. According to different design elements, styles and shapes, common Logo types can be divided into the following categories:

1. Letter Logo

Letter Logo is the most basic and oldest one. This type refers to using letters to form a unique pattern logo, such as famous brands such as IBM, HP and CNN.

2. Graphic Logo

Graphic Logo is usually an abstract form that uses graphic elements such as symbols, symbols or geometric shapes to directly display the brand image and the brand culture and technological innovation it represents. Internationally renowned brands such as Apple, Nike and Adidas have adopted this type.

3. Graphic + Text Logo

Graphic + Text Logo combines graphic elements with the company name. Including galleries, Uniqlo, Baidu, etc., the graphic + text logo is simple and elegant, with a strong overall sense. It also makes it easy for people to identify the brand it represents, creating a three-dimensional, rich and dynamic visual effect.

4. Logo with shadow relief

The logo with shadow relief has a clear three-dimensional sense and texture in the design, showing a perfect effect through the undulating light and shadow. These effects can be achieved through some shadows, reflections and color modulations. For example, many of the world's top car brands (such as Mercedes-Benz and BMW) are highly respected.

5. Hand-painted Logo

Hand-painted logo is more humane and has unique expressive power. Hand-drawn logos are not simply drawn with brushes or pencils, but also require consideration of the combination of lines, colors, and shapes. This technique gives texture and leads to visual excitement. Fun and naughty Hello KITTY's reputation. ?

6. Dynamic Logo

Dynamic Logo uses the technical means of video, mobile applications and other online platforms to present the brand image in animated and interactive forms. They allow audiences to better interact and communicate with brands, increasing brand awareness and recognition. For example, the Flag and dynamic process diamatic logo icon when starting and shutting down the Windows platform.

In short, designing a successful logo mainly depends on the proper integration of different elements, reflecting the uniqueness, adhering to the brand image and core values, and adopting a simple and easy-to-recognize, modern and aesthetic feel. During the design process, you might as well try to innovate and combine various technical means, and follow basic aesthetic principles, which will lay the foundation for achieving breakthrough results.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.