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Xiaomi’s new categories and new products are promoted in short videos. Is Xiaomi really going to become a department store?

In fact, Xiaomi mobile phones are only one of the main businesses of Xiaomi Group. Xiaomi also owns many smart home products, including Xiaomi routers, Xiaomi TVs, Xiaomi notebooks, Xiaomi sweeping robots, Mijia Internet air conditioners, Mijia Internet all-in-one washing and drying machines, etc., as the specific content of Xiaomi's ecosystem, have formed Xiaomi's characteristic high-quality resources such as Xiaomi IoT intelligent hardware control, automation scenarios, AI technology, and new retail channels.

However, in addition to the above-mentioned Xiaomi ecological products with "smart" hardware attributes, Xiaomi has also launched a new category-Xiaomi glasses. At present, Xiaomi has opened the official account @xiaomiglasses and has been certified by Blue V. The certification information is Xiaomi Communication Technology Co., Ltd. At the same time, spy photos of Xiaomi glasses frame products were also exposed on the Internet. The manufacturer is Shenzhen Xinliying Glasses Co., Ltd. This means that Xiaomi has once again entered a new track, OEM sales of eyeglass frame products.

Xiaomi has previously launched a variety of sunglasses and goggles products, and with this glasses frame product, Xiaomi Department Store is just around the corner. In this regard, we once again realize that Xiaomi seems to be building the "Xiaomi Ecosystem" into an all-inclusive "Xiaomi Department Store", and many products are almost OEM. This will help Xiaomi quickly distribute its products and occupy a place in daily products.

We all know that the entire smart home appliance system has more and more technologies and is developing rapidly, but Xiaomi is indeed at the forefront of the entire smart home appliance series. Take this vacuum cleaner as an example. Currently, there is no vacuum cleaner on the market that can do these things, whether it is the large aluminum battery capacity, the conversion of various brush heads, and the wireless design. Quite ahead of the curve.