Yonghui, Carrefour, Chongkelong. Xiantao fragrant rice is rice produced in Xiantao City, Hubei Province. It is processed from mid-late indica rice produced in Xiantao City. It has a long-grain appearance, full rice grains, crystal translucent, bright surface, good dehydration, soft and delicious rice, fragrant aroma, shiny surface, light and slightly sweet taste. In 2008, Hengtai Rice Industry took the lead in completing the registration of the geographical indication certification trademark of Xiantao fragrant rice. In recent years, Xiantao City has continued to expand the influence of agricultural brands, tell the story of Xiantao rice, and make every effort to promote the construction of a high-quality rice industry chain and the planting of high-quality varieties. The rate reached 100%, 1 organic product and 9 green products were certified, and the Xiantao fragrant rice regional public brand became increasingly famous.