ow is Off-white and is a new American street fashion brand.

OFF-WHITE is a fashion brand founded in 2012 by DJ and fashion designer Virgil Abloh after re-entering the artistic experiment PYREX VISION. Current designs range from patchwork to graphic T-shirts, all featuring the company's now-trademark stripes and prominently embossed on the back, along with the "WHITE" name. In addition, OFF-WHITE is sold by multiple retailers around the world. Opened its first branch and flagship store in Hong Kong.

Extended information

OW is the abbreviation of OFF-WHITE C brand, which is a fashion label that is rooted in the current culture and has a specific taste level. Has specific insights and does not necessarily offer the same seasonal men's and women's clothing as Vision.

The brand's products are also available in the areas of furniture and ready-made goods to further enhance lifestyle.

All products are based on concepts that change with the seasons. Manufacturing is based in Milan and the brand's core values ??are based on the best availability and special insights regarding fabrics, fit and manufacturing.

The result is a young brand that embraces the present with sophistication.

off white official website-about the brand