Trademark inquiry (within 2 days) → Application document preparation (within 3 days) → Submit application (within 2 days) → Pay trademark registration fee → Trademark form review (1 month) → Issue a trademark acceptance notice → Trademark substantive examination (12 months) → Trademark announcement (3 months) → Trademark certificate issuance. (The new Trademark Law was implemented on May 1, 2014, and the substantive trademark review period is 9 months.)

1. Trademark query.

Trademark search refers to the search by a trademark registration applicant or its agent to see whether the trademark applied for is the same as or similar to the prior rights trademark before filing an application for registration.

The following situations are explained here:

1) Words that lack distinctiveness or are prohibited by trademark law cannot be searched to determine whether their application for registration can be approved. ;

2) If there are identical or similar trademarks that have been previously applied for and have not yet been entered into the Trademark Office database at the time of query, the query results will not be reflected because the two are close in time;

3 ) If the inquiry report provides several trademarks that may be similar, the agent only makes an analysis based on general examination standards and experience. His opinions are for reference only and do not represent the examination opinions of the Trademark Office;

4) For combined trademarks, if only part of the trademark (such as Chinese or English) is queried, and other parts of the actual applied trademark (such as graphics) are identical or similar to someone else's registered trademark, the entire trademark will be rejected;

5) The client only provided the name of the trademark during the query, but due to differences in fonts, colors, structures or arrangements in the trademark design draft provided during the actual application, the query results may not completely reflect the same or to a similar degree.

2. Trademark review.

Trademark examination is divided into formal examination and substantive examination.

① During the trademark formal review (3-4 months), it is very important to establish the filing date. Since China’s trademark registration adopts the first-to-file principle, once the filing date occurs, it will become the legal basis for determining the trademark right. The application date for registration shall be the date when the Trademark Office receives the application. Upon receipt of the trademark application, the Trademark Office will issue an acceptance notice to applications that meet the formal requirements.

②Trademark substantive examination (12 months). Trademark substantive examination is the examination, data retrieval, analysis and comparison, investigation and decision-making by the trademark registration authority to determine whether the trademark registration application complies with the provisions of the trademark law. A series of activities including preliminary review or rejection of the application. During this period, before the trademark is approved for registration, please do not use registration marks (such as "registered trademark", "?", etc.). You can mark it with "TM". In addition, before registration is approved, it is not advisable to produce too many goods and packaging bearing the trademark, or trademark logos at one time, to prevent unnecessary losses caused by obstruction of registration.

3. Preliminary review announcement.

Trademark approval refers to the decision to allow registration of a trademark registration application that complies with the relevant provisions of the Trademark Law after review. And be announced in the "Trademark Announcement". If no one raises an objection within three months or if the objection raised is found to be untenable, the trademark will be registered and take effect, and a registration certificate will be issued.