NIVEA is a large global brand of skin care products and body care products owned by Beiersdorf company in Germany. In 1911, Beiersdorf established EUCERIT's oil-based emulsion skin ointment, which was the first stable emulsion of its kind. Oskar Troplowitz, the owner of the company, named the company NIVEA, which was inspired by the Latin Niveaus,-a,-um (meaning snow white). In 193s, Bayer stoffer began to produce sunscreen, shaving cream, shampoo and facial care products. The trademark "NIVEA" was confiscated by many countries after World War II, but Bayer stoffer finally bought back all the trademark rights in 1997.

Today, more than 1 doctors are developing natural and efficient products in PGU Research Center of ——BDF Company, which is recognized as the most authoritative skin and medical research center in the world. The results have made Nivea the largest brand of skin care products in the world. Its brand image-"Nivea can give the gentlest care to the skin" has been deeply rooted in the hearts of the people. In Europe, Nivea has become synonymous with skin care. Nivea products have ranked first in the European market in terms of body care, face care, sun protection, lip care, personal cleaning and men's skin care.

in December 218, nivea was selected as one of the top 5 brands in the world in 218. Chinese name: NIVEA mbth: NIVEA's company: Germany's Beiersdorf Company: 1911 official website:: nivea/ brand origin, brand value, brand story, brand development, overview, development process, brand honor, product introduction, product series, detailed products, representative products, men's products, marketing strategy, brand origin Nivea. It is a large global brand of skin care products and body care products owned by the German company Beiersdorf. Nivea is a multinational company dedicated to the research, development and sales of skin care products. It was founded in Hamburg, Germany in December 1911 by Dr. Oscar Troplowitz, a pharmacist, Isaac Lifschütz, a chemist and Paul Gersununna, a professor of dermatology. Brand value is recognized as the most authoritative skin and medical research center in the world-PGU Research Center of ——BDF Company. More than 1 doctors are developing natural and efficient products, and the results have made Nivea the largest brand of skin care products in the world. The brand story Nivea was once translated as "Nengviya" in Chinese. Nivea, a skin care brand from Germany, is owned by BeiersdorfAG (BDF for short) of Beiersdorfag. Founded in Hamburg, Germany in 1882, the company is committed to developing, producing and selling high-quality brand products such as skin care products, band-AIDS and adhesive tapes. Since Nivea was born, the business philosophy of "research, innovation and pursuit of high quality" advocated by the company has made the company's research and development have a solid foundation. The history of Nivea began with the breakthrough discovery of Eucerit. In 1911, OskarTroplowitz, the owner of Beiersdorf, worked closely with chemist Isaac and dermatologist PaulUnna to develop a lotion based on this emulsion. In this year, Dr. Oscar Troplowitz, a pharmacist and a visionary entrepreneur, found great potential in the first water-in-oil emulsifier Eucerit discovered by chemist Isaac Lifschütz. Emulsifier Eucerit can solidify oil and water in a stable cream, which was originally used for medical purposes. Professor of Dermatology. Paul Gersununna appreciated Dr. Lifschütz's achievements in his professional field and introduced him to Dr. Troplowitz. The latter soon realized that this combination of water-in-oil is the base of the perfect skin care cream. Everything is complete, only one name is needed. When thinking about the name, Dr. Troplowitz's eyes never left the cream itself. Because this cream is as white as snow, he finally named it Nivea NIVEA.NIVEA comes from the variation of Latin words nix and nivis, which mean "snow white". Years of research and innovation efforts have not been in vain. In December 1911, the world's first long-lasting moisturizer came out, namely Nivea. The first listening design has rich artistic imagination, embodies the style of the times, and also conforms to the mainstream concept of people's view on women-delicate, fragrant and feminine. Since the first product came out, Nivea has been adhering to the goal pursued by Dr. Troplowitz, which is to make high-quality products that everyone can afford. Members of Nivea's innovative product family devote themselves to caring for the skin with different needs, so Dr. Troplowitz's vision can continue. Not only that, but this vision will not change in the next hundred years. Nivea in the 193s, Nivea strengthened its concept as a skin cream for outdoor entertainment, and Beiersdorf introduced a special tanning cream, which was soon approved for its skin care and tanning effects. By means of Nivea weather calendar, Beiersdorf provides consumers with the weather conditions in the next two weeks. These weather forecasts show the weather trends in the form of charts, which are well received by the public, and contribute to the idea that Nivea is a skin cream suitable for all seasons. In the PGU Research Center of ——BDF, the most authoritative skin and medical research center in the world, more than 1 doctors are developing natural and efficient products, and the results have made Nivea the largest brand of skin care products in the world. In Europe, Nivea has become synonymous with skin care. Nivea products are used in body care. During World War II, EllyHeussknapp managed Nivea's advertisements. Because of her efforts, Nivea was protected from Nazi ideology. At the same time, she also realized that the trademark colors of blue and white and the refreshing air and sunshine enhance each other, kept applying these colors, and persisted in this tradition until modern times. In modern times, some Nivea values about health and figure have been recognized by the people again. In fact, consumers in many countries are convinced that Nivea is a local brand. Beiersdorf thought this little mixture was the best respect for Nivea. Nivea's blue tin packaging is eternal. As long as the needs of consumers are continuously met, all Nivea body care products will have a bright future as the first Nivea moisturizing cream product was introduced in 1911. Brand development comes from NIVEA, a global skin care expert in Europe, which officially entered the China market in 1994. Nivea has accumulated a good brand in China since the 192s, and has been adhering to the scientific and rigorous enterprise spirit of German Beiersdorf Co., Ltd. In just eight years, Nivea has become a skin care brand that consumers are willing to get close to and accompany. Overview of Nivea Cosmetics Beiersdorf A G (BDF for short) was founded in Hamburg, Germany in 1882. The enterprise is divided into three parts: cosmetics division (62%), industrial adhesive tape TESA division (17%) and medical supplies division (21%). There are nearly 2, employees. Marketing in more than 1 countries. For more than 1 years, the company's business philosophy of "research, innovation and pursuit of high quality" has made the company's research and development have a solid foundation. Development course Nivea Moisturizer with patented formula of water-in-oil was born in 1911, which was the beginning of the company's research and development in the cosmetics division. Today, in the PGU Research Center of —BDF, the most authoritative skin and medical research center in the world, more than 1 doctors are developing natural and efficient products, and the results have made Nivea the largest brand of skin care products in the world. Its brand image-"Nivea can give skin the gentlest care" has been deeply rooted in people's hearts. In Europe, "Nivea" has become synonymous with skin care. In August 23, Businessweek magazine published the latest 1 most valuable brands in the world, and Nivea brand ranked 92nd, with an increase of 8% in brand value. In 27, Beiersdorf, Germany invested 317 million euros (equivalent to RMB 3.5 billion) to buy 85% shares of Sibao Daily Chemical, a subsidiary of Sibao International Group. Nivea Meipao On June 8, 1994, Nivea (Shanghai) Co., Ltd. Nivea (Shanghai) Co., Ltd. was established. At that time, she was a joint venture between Germany's Beiersdorf Company and Shanghai Feinisi Industry and Trade Company (a subsidiary of Shanghai Phoenix Daily Chemical Co., Ltd.). In February, 21, Nivea (Shanghai) Co., Ltd. became a wholly-owned subsidiary of Beiersdorf Company in Germany. Nivea's history in China can be traced back to 193. At that time, Nivea Moisturizer in blue cans (then translated as "Nivea") entered the China market and spread all over the major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou and Guangzhou, becoming a skin care product suitable for all ages and enjoying a high reputation, thus winning a large number of loyal consumers. In 198s, when China reopened to the outside world, Nivea became the first international skin care brand to return to China. Nivea (Shanghai) Co., Ltd., established in 1994, introduced a series of products from German headquarters, and each product integrated the century-old skin care experience and technology of BDF company. In order to ensure the quality, we basically use imported raw materials, hoping to introduce high-quality Nivea skin care products to consumers in China. The company's successful performance is attributed to the company's consistent business philosophy: pursuing steady and healthy development; Establish an efficient and efficient professional team; Managing companies with numbers; Get rid of the weeds and keep the seeds, and pursue Excellence. Nivea (Shanghai) Co., Ltd. strives to make every effort to create a perfect quality of life, build "Nivea" into a well-known leading brand in China and create a bright career future. Nivea's history began with the breakthrough discovery of Eucerit-, the first water-in-oil emulsifier, which made it possible to manufacture this type of stable emulsion for the first time. In 1911, Oskar Troplowitz, the owner of Beiersdorf, worked closely with chemist Isaac and dermatologist PaulUnna to develop a lotion based on the emulsion. In December, 1911, the world's first long-lasting moisturizer appeared. Derived from the Latin word' NIVUUS' which means' snow white', Troplowitz named the cream NIVEA, that is, Nivea. The first design of listening costume has rich artistic imagination, which embodies the style of the times and conforms to the mainstream concepts of people's views on women-delicate, fragrant and feminine. In 193s, Nivea strengthened its concept as a skin cream for outdoor entertainment. Beiersdorf introduced a special tanning cream, and soon this product with skin care and tanning effect was approved. By means of Nivea weather calendar, Beiersdorf provides consumers with the weather conditions in the next two weeks. These weather forecasts show the trend of the weather in the form of charts, which are well received by the public and help Nivea to be a skin cream suitable for all seasons. During World War II, EllyHeussknapp managed Nivea's advertisements, and Nivea was protected from Nazi ideology. She also realized the mutual promotion effect of trademark colors blue and white with fresh air and sunshine, insisted on using these colors and kept this tradition to the modern age. Nivea's values about health and body have regained public recognition. In fact, consumers in many countries are convinced that Nivea is a local brand. Beiersdorf thinks that this little confusion is the best respect for Nivea. Nivea's blue listening packaging is eternal. As long as it continuously meets the needs of consumers, all Nivea's body care products will have a bright future like the first Nivea moisturizing cream product launched in 1911. Nivea Brand Brand Honor In December 218, Nivea was among the top 5 brands in the world in 218, ranking 24 th. Product introduction product series lip care series facial care series men's skin care series professional sunscreen series body care series refreshing fragrance series moisturizing cream series detailed product essence refreshing series refreshing series dry all day, repairing hair removal injury Frequent hair removal under the armpit will damage the surface skin, making the originally fragile underarm skin coarse, dry and uneven, and sometimes even accompanied by itching, redness and other discomfort symptoms. This series of products can help to repair depilation injury and keep underarms dry for a long time. Contains shea butter essence and castor oil essence, which can double moisturize and help soften and moisturize lips. Water balance lip balm: contains grape seed oil essence, aloe leaf essence, double water elasticity, resists oxidation and air pollution, protects lips from dryness and cracking, and makes lips as elastic as fresh coconut. Repair lip balm: contains shea butter essence and evening primrose oil essence to help smooth lip lines and deeply nourish dry lips. Men's series of moisturizing pro-get this series of products designed for men, without essence, moisturizing. Men's lip balm contains hops extract, which makes your lips moist and firm. Star-Fruit Love Series Star-Fruit Love Series Double-Fruit Essence Water plays a good role. This series of products bring pure fruit fragrance and nourishing care to lips, and contain grape seed oil to help make lips more bright and charming, and restore the color of lips. Smoothing cherry lip balm: delicate cherry red. Contains cherry extract and avocado tree extract, which deeply soothes dry lips. A touch presents a gorgeous and good look. Crystal strawberry lip balm: fresh and tender strawberry red. Contains strawberry extract and avocado tree extract, which makes lips more bright and charming. A touch of vitality and a good look. Rose lipstick: soft rose pink. Contains rosa multiflora extract, shea butter essence, which helps to restore the lip color. A touch presents a natural and good look. Natural Shurun series natural Shurun series double plant essence, generate Yingying water elasticity contains rich natural nourishing ingredients, lasting care, 1% preservative-free. Mineral mint lip balm: mint essence and