1. It is important to see if there is a registered trademark at the headquarters. A registered trademark bears the R mark, and an enterprise can call it a brand. First of all, there must be a registered trademark. Having a registered trademark is an independent and unique brand protected by law. Nowadays, many swindlers are smart enough to put an (R) mark after their names. This behavior is a counterfeit trademark, that's right. There will be a reward if you report it. If there is no registered trademark, there is no way to open a shop with the same name next to it the next day after joining. For example, you can call it anime shop Tu Tu, anime shop Tu Tu, others can call it anime shop Tu Tu, and you can also call it anime shop Tu Tu. Without protection. 2. The purpose is to protect everyone's entrepreneurial safety. According to the regulations of the state, the joined enterprises must go to the Ministry of Commerce of the country for filing and registration. At the same time, the state will review and inspect the affiliated headquarters one by one. Anyone who fails to pass the national audit standards shall not engage in franchise business, otherwise it is illegal. Relevant penalties have also been specially formulated. Only those who meet the above conditions are eligible to join the headquarters. This chain is not centered on the boss or headquarters. The biggest risk is not expansion, but enterprise management and control ability. If there is no perfect chain support system, the faster it expands, the faster it falls.