Louis_Vuitton: Elegant Parisian temperament

In 1885, LV opened its first overseas branch on Oxford Street in central London. Since then, the brand has never stopped innovating and expanding. Louis Vuitton died in 1892, and his son George Vuitton inherited his father's business. In 1896, Georges Vuitton designed a monogram pattern that is still very popular today. The LV letters, four-petal flowers and positive and negative diamond-shaped flower series marks on the surface of the leather goods have become the symbolic logo of the LV brand. Today, with the diversified development of LV products, it still has a unique and irreplaceable historical position.

Dior: the highest spirit of French fashion culture

Dior, which means the combination of "God" and "gold" in French, vividly expresses the pursuit of modern women - sexy and confident , passionate and energetic, fashionable and charming!

Founded in Paris in 1946, Dior women's clothing is a model of gorgeous elegance. From Hollywood stars Ingrid Bergman and Ava Gardner to today's Nicole Kidman and Madonna, they are all Dior followers; from the wedding dress of Princess Margaret of the British royal family to the dresses worn by the Duchess of Windsor and Princess Diana for major banquets, they are all made of Dior craftsmanship...

Dior women's clothing selection The high-end and superior fabrics show a dazzling and dazzling temperament, inheriting the tradition of French haute couture, always maintaining a high-end and gorgeous design line, fine workmanship, catering to the aesthetic taste of mature women in upper class society, and symbolizing the highest spirit of French fashion culture.

Brand profile:

Founder: Christian Dior

Registered place: Paris, France (1946)

Design Teacher:

1946-1957, Christian Dior

1957-1960, Yvessaintlaurent (Yves Saint Laurent)

1960 -1989, marcbohan (Mark Bohan)

1989-1996, gianfrancoferre (Gianfranco Ferre)

After 1996, johngalliano (John Galliano) Liano)

Brand line: christiandior Christian Dior: haute couture, haute couture

Categories: haute couture, haute couture, knitted clothing, underwear, perfume, cosmetics, Jewelry, accessories, etc.

Brand story:

The Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite.

Italian luxury classic - Gianni Versace

·Brand founder: Gianni Versace Gianni Versace

·Registered place: Milan, Italy ( 1978)

· Designer: Gianni Versace and Natera Versace

Brand style:

Versace’s design style is very distinctive and unique He is an artistic pioneer with a strong sense of beauty, emphasizing happiness and sexiness. The neckline is often opened below the waist. He captures the luxury and splendor of the classical aristocratic style, while fully considering the comfort of wearing and the appropriate display of body shape.

Versace is good at using noble and luxurious fabrics, and uses bias cutting to skillfully transition between rigid geometric lines and soft body curves. Versace's suits, skirts, coats, etc. are all marked by lines to express the female body sexually. In addition, Versace, like other Italian designers, combines American sports and leisure wear with Italy's admiration for luxurious and high-end materials, creating a new "elegance" concept. The main customers of the Versace brand range from royal aristocrats to black rock musicians, with very different identities.

·Brand line:

①Gianni Versace: fashion

②Versus: second-tier brand

③(Versace ClassicV2) Versace Classic V2: Men's clothing brand

·Brand categories: women's clothing series, men's clothing series, perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products , furniture products, etc.

·Brand Identity:

Prada: Legend in the Fashion World

In the course of nearly a hundred years of development, PRADA has been committed to creating both classic colors and innovation. The spiritual fashion concept has become a world-renowned legendary brand.

Miuccia Prada said: "Perhaps I have a personality that always wants to try the impossible. When I find that something is unachievable, that is exactly the direction I want to work hard. I always try to combine opposites. , disharmonious things come together. And I am usually interested in six or seven different concepts at the same time and try to express them harmoniously. "What we design and produce is basically something that is not currently available on the market. Therefore, each series has undergone thorough research and examination, and may use modern technology or ancient craftsmanship. For example, when we decided to use gold foil, we asked for the ancient French technology. The workshop reused the original production method that they had stopped using. ”

PRADA creates another new experience Epicenter flagship store

Epicenter interprets a new shopping space concept that is not conventional. , transcending traditional boutiques and architectural concepts. Just as Prada's global network of "Light Green Boutiques" is welcoming an increasing number of consumer customers, Prada's Epicenter flagship stores will become unique local landmarks, further reflecting the spirit of Prada through innovative design and technology attempts. The classics and elegance of PRADA products and culture.

Epicenter flagship store on Broadway in New York

PRADA’s first Epicenter flagship store opened in 2000 at 575 Broadway Street in Soho District, New York, connecting Broadway and Mercer Street, through the ups and downs of external steps. Changing, luxury brand boutiques contrast with the bustling streets of downtown New York.

Tokyo Aoyama Epicenter Flagship Store

The much-anticipated PRADA second Epicenter flagship store opened in June 2003 in Omotesando, the largest concentration of famous brands in Tokyo, Japan. The design concept of the new store is derived from clear crystal, with hundreds of diamond-shaped glass frames forming a very modern curtain wall. It is a perfect reproduction of cutting-edge technology and ingenious design techniques.

Epicenter flagship store in Beverly Hills, Los Angeles

In July 2004, the world's top Italian luxury brand PRADA made its second Epicenter flagship store in the United States. The store is located on the famous Beverly Boulevard in Los Angeles, which is the most prosperous and fashionable area in Los Angeles city.

Adhering to PRADA Epicenter's consistent core concept of "Epicenter", the store was designed to perfectly integrate into the city and its unique culture, while at the same time bringing a novel shopping experience to distinguished guests.

Burberry: Strong British Color

(1) Founder: Thomas Burberry (Thomas Burberry)

(2) Registration Place: Burberry, UK Hinstock (1856)

Burberry is a long-standing British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it the "Gabirdin". It was named "Burberry" because of Edward VII's habitual command "Give me Burberry".

Today, Burberry, this typical traditional British style brand, has become a household name in the world. It is like a warrior in armor, protecting the clothing culture of the United Kingdom of Great Britain!

Renoir in the fashion industry: KENZO

The world fashion stage has long been monopolized by Europeans and Americans with straight noses and deep eyes. Once upon a time, several designers from Japan, an island country in the East, stood at the center of the stage with a bit of mystery, a bit of unpredictability, and even more shocking wonder. Ready-to-wear designer TAKADA KENZO is one of the outstanding ones. The success of this group of Asian designers with black hair and eyes has not only breathed a fresh and profound oriental wind into the European and American culture, but also given great encouragement and encouragement to the fashion industry colleagues who are "fighting" in the East. With confidence, they opened up a road from the East to the "Fashion Age".

In April 1970, KENZO opened his first store on GALERIE VIVIENNE in Paris, adjacent to Notre Dame de la Victoire. This was a new step in his life. Using the paint skills he learned while working, he spent three months creatively painting his favorite post-impressionist master Rousseau's "Jungle Dream" on the walls, steps, and ceilings, and named the store "Japanese Jungle." . After that, he also named his brand JUNGLE JAP "Japanese jungle" and JUNGLE KENZO "KENZO in the jungle". His advertisements are also all in the jungle background, and his "jungle complex" is everywhere reflected in his life and design.

In August 1970, KENZO organized its first small fashion show in an alley near his store. Although the venue was simple, with only a dozen visitors, it attracted the editor-in-chief of "ELLE" to come and watch, and received great appreciation from him. So in November KENZO's work was put on the cover of "ELLE". After that, his fashion paintings were often published in fashion publications, and the clothes he designed began to gain popularity. Since then, KENZO has embarked on the journey of his fashion career. In 1971, the fashion brand he designed with the trademark "Japanese Jungle" was sold to the United States as the latest fashion product from Paris. The unique taste and unique design style of the trademark were refreshing, causing a sensation in the United States, and was widely popular among those who were keen on new things. of American consumers accept it.

KENZO's ready-to-wear brand quickly became famous in the international field, and Paris, Milan, and Tokyo successively became the stages for him to display his talents and meticulous creations. KENZO expresses his creative ideas with a voice from Asia. His outstanding talent has earned him the reputation as Asia's number one designer.

Givenchy: International Fashion Giant

When you picture the elegant and beautiful figure of Audrey Hepburn in your mind, do you know that behind that classic image, there is a person who is... She has tailor-made the image of the famous designer - Givenchy, who has been designing for more than 40 years. In 1952, fashion designer Xuberl de Givenchy founded Givenchy, a fashion store named after his surname, in Paris.

In 1952, the brand Givenchy was officially born in France. It was named after its founder and first chief designer Hubert de Givenchy, and its logo It is a deformed combination of four "G" letters. For decades, this brand has maintained an "elegant style" and has become almost synonymous with "elegance" in the fashion industry. Givenchy himself always had an elegant demeanor and a refreshing appearance on any occasion, and was therefore known as the "gentleman of the fashion industry". It was not until July 11, 1955, that Givenchy showed up after his last high fashion show. Announcement of the withdrawal of this show will be unprecedented and unforgettable, "fashionable, simple, feminine" - people relive the style essence of this brand over the years in the lively and elegant female images he created.

In 1953, Givenchy began designing costumes for Hollywood movie stars and received unprecedented popularity.

Two world-famous women, Audrey Hepburn and Jackie Kennedy, interpret Givenchy’s classic design style: a model of refinement and elegance.

Givenchy began to receive international attention when Audrey Hepburn appeared in the famous film "Sabrina" wearing a white dress designed by him. From 1953 to the 1990s, Audrey Hepburn's evening gown has always been a symbol and symbol of Givenchy clothing.

Valentin’s timeless elegance exclamation point

Valentino is recognized as one of the most important designers and innovators in the history of fashion. From his unforgettable first fashion show in Piazza Pizzi in 1962 to receiving the Lifetime Achievement Award from the Council of Fashion Designers of America in 2000, Valentino's creative and entrepreneurial career became an important part of the Italian fashion scene. His name stands for imagination and elegance, modernity and timeless beauty.

The story of this genius fashion designer begins when he was in his teens, when he left his hometown of Voghera, Italy, to study fashion in Paris. It was during his time in the European capitals of culture and fashion that Valentino honed his connoisseurship and innate talent, working alongside Jean Dessès and Guy Laroche.

In the early 1960s, he moved to Rome and opened his first studio. This was a golden period, when "La Dolce Vita" (meaning debauchery) was prevalent and Hollywood stars filled the city, symbolizing the coming of the classical era later on. In this turbulent and passionate era, some new characters gradually emerged, and a talented fashion designer began to emerge. This was the beginning of Valentino's rise in fame.

In the mid-1960s, Valentino had become the undisputed master of Italian fashion design. In 1967, he won the Neiman Marcus Award, which was equivalent to the Oscars in the fashion industry at the time. By that time, Begum Aga Khan, Farah Diba, Jaqueline Kennedy Onassis, Liz Taylor, Marella Angelli and Princess Margaret were already his regular customers and friends.

Valentino was the first to use monograms as decorative elements. The most typical one is the "White Series" in 1968. His "V" began to appear on clothing and accessories, even on belt buckles. It was these pioneering ideas that changed the history of fashion. In the 1970s and 1980s, Valentino became the first haute couture designer to launch both men's and women's ready-to-wear. He went on to open boutique clothing stores in Rome and Milan, the United States and the Far East, and successively signed international sales licensing agreements for the clothes he created. Valentino is a world leader in using world-class videographers to design and promote advertising.

For this achievement he received two of Italy’s highest honors: the title of “Grande Ufficiale dell’Ordine al Merito” in 1985 and the title of “Cavaliere del Lavoro” in 1996. (Italian)

When the Metropolitan Museum of Art in New York held its first fashion exhibition in 1982, it held a Valentino fashion show. In the same year, Franco Maria Ricci published a special album of Valentino portraits, the first dedicated series.

In 1984, the Italian National Olympic Committee commissioned Valentino to design official uniforms for athletes participating in the Los Angeles Olympic Games.

In February 1990, Valentino and his long-term partner Giancarlo Giammetti, together with their sponsor Elizabeth Tayor ***, established L.I.F.E., a charity to help people suffering from HIV.

VALENTINO brand style

No matter when or where, VALENTINO is always the graceful incarnation of luxury and elegance, filled with dreamy visual metaphors. Once integrated into peaceful real life, It turns into the perfect unity of personal senses and social emotions.

For more than 40 years, she has spread the dream in the hearts of thousands of consumers - being fascinated and even intoxicated by the charm of VALENTINO's eternal romanticism.

VALENTINO's high-end women's clothing is undoubtedly the full embodiment of its aesthetic concept, and it is also the source of design inspiration and creativity for the entire VALENTINO series, from ready-to-wear, accessories to perfumes.

VALENTINO haute couture means luxurious quality, sophisticated tailoring, beautiful details and accessories: it represents the highest level of Italian ready-to-wear art and manufacturing: adhering to unparalleled traditional concepts while having an understanding of current trends. Unique understanding and interpretation, thus achieving the integration of VALENTINO ready-to-wear classics and top fashion.

For more than 40 years, VALENTINO has maintained its consistent stable development trend, and has shown increasingly rapid growth in recent years. Almost every classic design launched in history has become a coveted collection by consumers around the world. The Jackie long dress designed for the former first lady is known as the "timeless classic" of the VALENTINO series. It is also the best example of the VALENTINO phenomenon.

At the same time, the jewelry series derived from the ingenious combination of unique materials, prints and classic high-fashion elements has also achieved significant success.

VALENTINO fashion has established a long-lasting charming fashion coordinate for people's daily life.

VALENTINO's mark - red and V-shaped logo, has become the eternal symbol of the brand.

VALENTINO red = 0% cyan, 100% red, 100% yellow, 10% black.

In the magical world of VALENTINO fashion, VALENTINO red stands proudly at its core, symbolizing boldness, romantic lyricism, emotional freedom, and feminine femininity. VALENTINO red, which is widely used in design, is a subtle color and a keen expression. It is a summer girl wearing a red cotton dress.

She originates from Spain and China...

V is VALENTINO’s unique fashion face - it began more than 40 years ago and announced the birth of VALENTINO style, although she was not yet known as such at that time. Generally well known and followed in today's fashion world;

V is a mark widely used in a range of products including prints, fabrics, jacquards, prints, jewelry, fasteners, pins and watches;

V is the identification mark;

V is VALENTINO...

VALENTINO brand introduction

Hugo_Boss: Elegant German style

Place of Origin: Germany

Founder: Hugo Boss

Place of Registration: Metzingen, Germany

Brand Line: Hugo The Boss brand is divided into three brands: Boss Hugo Boss, Hugo Hugo Boss, and Baldessarini Hugo Boss; it mainly sells men's and women's clothing, perfumes, watches, and other accessories.

HUGO BOSS has a pivotal position in the international fashion industry. It is a classic German brand. It was founded by Mr. Hugo Boss in 1923. It initially started by producing work clothes, waterproof clothing, raincoats and uniforms. Its design And the image began to be very masculine, starting with calm men's clothing, and in 1972, it officially entered the fashion industry. The business philosophy that HUGO BOSS has always advocated is: to create a professional image for successful people.

HUGO BOSS in It occupies a decisive position in the international men's clothing market, which can be strongly proved by its marketing channels in more than 80 countries around the world.

HUGO BOSS does not advocate designer style, but completely delivers a masculine advertising image to convey a popular male clothing style.

Hugo_Boss (Hugo_Boss)

This German brand that emerged in the 1970s is very masculine in design and image, and it is the kind of brand that does not wear makeup or excess. The jewelry pays great attention to the male image recognized by society.

This brand was founded by HUGO BOSS in 1923. It started by producing work clothes, waterproof suits, raincoats and uniforms. It was not until 1972 that it officially entered the fashion industry.

HUGO BOSS has a complete series of men's clothing products and is the standard model in the minds of many middle- and senior-level executives. Moreover, in terms of quality and workmanship, it maintains the first-class standards of Europe's largest men's clothing manufacturer.

The HUGO BOSS brand is divided into three brand marketing: boss hugo boss, hugo hugo boss, and baldessarini hugo boss.

HUGO BOSS is still the company’s core brand, focusing on office suits. hugo hugo boss is specially designed for men with a keen sense of fashion. baldessarinil hugo boss targets men with extraordinary taste and strict requirements.

Hugo Boss, the founder of the BOSS brand, registered the brand "hugo Boss" in Metzingen, Germany in 1923 and began to mainly produce work clothes and uniforms. In 1948, men's and children's clothing lines were launched.

The high-end ready-to-wear series began to be launched in the 1960s. At that time, the brand's decision-makers were inspired by their favorite mid-priced Pierre Cardin ready-to-wear, and found a wave of fashion from Germany and then to the European market. The market positioning of Boss is to design and produce small-volume, high-quality, high-grade and affordable clothing for the white-collar middle class. It soon became a success, and the Boss brand went global.

Today, the image of BOSS is associated with professional white-collar workers. This is probably something BOSS, which mainly produced work clothes in the 1920s, did not expect when it started its business.

In terms of business strategy, the sales points of each brand are also different according to the characteristics of its brands. boss hugo boss is mainly sold in high-quality men's clothing retail stores; hugo hugo boss sells some fashionable clothing; baldessarini hugo boss sells high-end luxury men's clothing stores as its sales points.

Logo Interpretation

BOSS’s men’s clothing series has three logos of different colors. Different logos represent different styles and adapt to the different needs of modern people’s lives.

Black logo: high-quality fabrics, exquisite handcrafting, reflecting confidence and taste in perfect wear. Suitable for work, outings and formal occasions.

Orange logo: casual wear series, which is far away from work, with some fresh, casual and non-traditional meanings, suitable for unique personal style, but retains the good quality of BOSS.

Green logo: Intelligent detail processing and perfect tailoring, sports-friendly design, suitable for excellent athletes and active outdoor sports enthusiasts.

Distribution of Hugo Boss

Hugo Boss is distributed in all regions of the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries), North America (3 countries), and approximately 550 stores.

Hugo Boss style

HugoBoss, a German brand that emerged in the 1970s, occupies a pivotal position in the international men's clothing market. HugoBoss completely delivers a masculine image and conveys a A popular male clothing style.

Eternal classic - Chanel

The brand "Chanel" was founded by a beautiful and extraordinary French woman, Gabrielle Chanel. Named after. The logo of the "Chanel" brand is the combination of the two letters "c" of her nickname "coco". Some people say: Owning "Chanel" has always been the beautiful dream of women in this century. Some people say: At the end of the century, which brand can be loved by three generations of a family: grandmother, mother and granddaughter at the same time? The first is "Chanel". "Chanel" is a "classic" for the entire century, an "eternal fashion and personality", and a "romantic legend".

Designer:

1913-1971, Gabrielle Chanel (Gabrielle Chanel) since 1983, Karl Largerfeld (Karl Lagerfeld) Founder Gabrielle Chanel Chanel in 1913 Chanel was founded in Paris, France in 1998. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. Each of its products is famous, especially her perfumes and fashions.

Brand Category:

In 1913, it opened a millinery and fashion shop to make clothing; in 1921, it developed various perfumes: such as No. 5 perfume and No. 22 perfume in 1921, CuirdeRussie perfume in 1924, No. 19 perfume in 1970, Cristalle perfume in 1974, COCO perfume in 1984, Egoiste men's perfume in 1990, Allure perfume in 1996; in addition, there are various accessories, cosmetics, leather accessories, watches, jewelry, sunglasses and shoes.

Brand Identification:

① The double C can be easily found on the buttons of chanel clothing or the buckles of leather goods. It is designed by overlapping the double C of cocochanel. logo, this is the "spiritual symbol" that makes chanel fans crazy.

② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel’s new models. On clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".

③Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is also often used in the fabric patterns of clothing.

④ White and black: Floor-length skirt, the use of white and black colors makes Chanel more in line with the times and highlights the beauty of women.

Elegance, simplicity and freedom

Who is the most talented designer in the history of fashion development? People often blurt out the most important figure, Gabrielle Coco Chanel (1883-1971). Her designs beyond the limits of life and her advocating free and casual matching style liberated women from the constraints of clumsy body distortions. She emphasized that Elegant, simple and convenient clothing has become a revolutionary pioneer in modern women's clothing.

Chanel is a famous brand with more than 80 years of experience. Chanel fashion always has an elegant, concise and exquisite style. She is good at breaking through tradition. As early as the 1940s, she successfully promoted the "five-flowered" women's clothing. Towards simplicity and comfort, this may be the earliest modern casual wear. Chanel understands women best. Chanel has a wide range of products. Every woman can always find something that suits her in Chanel's world. There is even a saying among upper-class European and American women's societies: "When you can't find the right clothes." When the time comes, wear a Chanel suit.”

The essence of Chanel style is nature. Chanel's natural style makes clothing design more elegant. Trendy is just a combination of colors and postures, pursuing a sense of superiority and an elevated effect. But for Chanel, it was about the movement of the lines: "She was making a statement of energy and promise." She said, "Clothing should have life and the freedom to move like the woman wearing it."

Sporty skirts, cardigan jackets, two- and three-piece suits, black skirts: each fashion has been a protagonist for more than a decade. It was Chanel who integrated them into one design, making them a popular garment. She once wrote, "I wanted to find the feeling of being as light as a swallow, so I designed thinner fashions. When I was young, women looked completely different from men. Their clothes went against nature. I put freedom I gave them real arms, real legs, and I was carrying out a credible movement of liberation."

Creating style by subtraction

Chanel. She likes to say: "Always subtract, never add." She liberated clothing design, removed the hypocritical decoration and restraints in clothing design, and at the same time made clothing more and more practical and open. Whether it is the past designs of Chanel himself or the current designs of KARL LAGERFELD, they all truly demonstrate a sense of advancement with the times. Karl Lagerfeld has overseen Chanel since 1983.

At the Chanel exhibition currently held at the Museum of Art in New York City, if it were not for the additional security guards, it is likely that random female visitors would take off the clothes of the models in the Chanel exhibition hall and wear them. Indeed, the model is beautiful, but the high-end clothing she wears attracts even more attention. Chanel designs remain lively, eye-catching, naturally stylish.

As Chanel once said: "Other couturiers are pursuing a certain new trend, but I am creating a certain style."

Classic design is permanently fashionable

In the summer of 1920 Nell showcased her talent and artistic vision at a fashion show in Paris. Her works have simple and practical lines, and the tones used are mostly dark or neutral color systems, giving her a distinctly unique style. Once, after Chanel spent a long trip on a yacht, her skin was tanned. Wearing a white suit with blue trim, she walked out of the yacht and entered and exited the hotel. Her skin turned brown overnight. This healthy glow that was set off by the white suit became very popular. Many women even tanned in order to obtain this skin color. Damage the skin. The famous CHANEL NO. 5 perfume was launched on August 5, 1922. She believed that 5 was her lucky number. Sure enough, the perfume attracted worldwide attention as soon as it was launched and became an unprecedented success.

In Chanel's 50-year fashion career, her most famous creations include bell-bottom pants, double-breasted tops, bow-tie shirts, sailor uniforms, waterproof jackets, etc. In 1971, Chanel died during the preparations for the February exhibition. Before her death, the company's annual turnover was as high as 160 million US dollars. To this day, CHANEL's business is still continued to be run by her directors. Chanel's name has not been affected in the slightest after her death. It can be seen that his spirit will always live on