Problems that should be paid attention to:

1. The so-called joining means that the headquarters authorizes the franchise stores to use the brand. In other words, the headquarters must own the brand before it can authorize the franchise stores. In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce. Before joining, franchisees must first confirm that the headquarters really owns this brand before they can join with confidence.

2. Generally speaking, the head office will charge franchisees three kinds of fees, namely, joining fee, royalty and deposit. The so-called franchise fee refers to the fees charged by the headquarters for helping franchisees to make overall store opening planning and education and training before opening a store.

3. Royalty refers to the fees that franchisees need to pay for using the trademark of the headquarters and enjoying the goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period may be once a year, quarterly or monthly.

4. When joining a clothing store, you must carefully examine its market prospects, the support of the company, and your own financial strength.

5. If the brand you want to join doesn't have its own direct stores (according to the licensing record standard of the Ministry of Commerce, one direct store has been operating for more than two years, or two direct stores have been operating for more than one year or have reached more than four direct stores), then it may be a leather bag company, which is not credible.

6. Liar companies generally adopt the method of inducing, and hook you with kittens. For example, giving small gifts, reducing joining fees, returning cash, returning decoration fees and so on. You should be careful when these situations appear.

Extended information:

Basic conditions for joining a clothing store: all franchisees should unify their image and product prices; Sufficient supply support, and can be constantly updated to adapt to the market according to seasons and trends; Franchisees give strong management support and supervision; Brands or products are differentiated, competitive and attractive in the market.

generally speaking, the head office will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called franchise fee refers to the fees charged by the headquarters for helping franchisees to make overall store opening planning and education and training before opening a store.

The royalty refers to the fees that franchisees need to pay for using the trademark of the headquarters and enjoying the goodwill. This is a continuous fee. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period may be once a year, quarterly or monthly.

Reference:

Baidu Encyclopedia-franchise chain.