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Bosideng’s brands

1. Bosideng: The "Bosideng" brand was evaluated by an authoritative organization in 2012, with the brand value reaching 24.508 billion yuan. Bosideng's down jacket is a famous brand product in China, a national export inspection-free product and a national inspection-free product. It has been far ahead in national sales for 18 consecutive years (1995-2012), bringing the warmth of family to consumers. In 2007, Bosideng was rated as the only "world brand" in my country's clothing industry by the General Administration of Quality Supervision, Inspection and Quarantine of China.

2. Snow Flying: China's famous trademark "Xue Zhongfei" is a rising star in China's down apparel industry. Snow Flying urban casual clothing brand has been deeply loved by consumers for many years with its brand characteristics of vitality, enjoyment and fun. According to sales statistics of large-scale retail commodities across the country by the China Federation of Commerce and the China Commercial Information Center, the domestic market share of Xuezhongfei down jackets has ranked second in the industry for 13 consecutive years (2000-2012). The brand value of Xuezhongfei has been assessed by an authoritative organization to reach 6.576 billion yuan. Become one of the most growing brands in the apparel industry.

3. Kangbo: The Kangbo brand was founded in 1976 and is one of the six "Chinese Famous Brands" under the Bosideng Group. Under the multi-brand strategic planning of Bosideng Group, as Bosideng brand upgrades to high-end, Kangbo will gradually fill the market space left by it, and then develop into an industry flagship brand. In addition, it will gradually transform into an international and four-season brand.

4. Bingjie: The "Bingjie" brand is one of the "Five Golden Flowers" of Bosideng Group. "Bingjie", a brand that grew up on the shoulders of giants, has a strong ideal when it comes out. It is this strong ideal that has given Bingjie numerous honors: it has won the Jiangsu Famous Brand Product, Suzhou Famous Brand Product , the title of partner of the Chinese Olympic Committee for the 19th Winter Olympics.

5. Shangyu: In the 38 years since its establishment in 1975, Shangyu people have always adhered to the concept of creating value and returning to society, and continued to focus on moral cultivation. Now, under the cultural guidance of the group’s president Gao Dekang, Shangyu people Regain confidence and unlimited passion, implement the core values ????and 24-character policy of the president, and be committed to promoting the development of Chinese clothing and regaining its glory under the call of the world-famous brand Bosideng.