The design of the trademark pattern of the ROEWE brand fully embodies the classic, noble and intrinsic temperament, and highlights the creative idea of ??integrating traditional Chinese elements with modern composition forms. This maintains a high degree of consistency with the style of its first product that is about to be unveiled to the public. In the center of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture. It not only contains the majesty of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country.

The symbol painted with a modern technique below the pattern is a fusion of the letters "RW", which is the abbreviation of the brand name. At the same time, "RW" also means lion in ancient Egyptian. In addition, the bottom of the pattern is divided into four symmetrically divided red and black blocks, which implies the mystery of the changes of yin and yang, and represents the corporate will of seeking novelty, change, continuous innovation and transcendence.