Wuliangye wine bottles from the 1920s and 1930s

Simple-shaped pottery wine jars with folded shoulders. The upper part of the jar is larger and the lower part is smaller. It is approximately trapezoidal, with a small mouth and is brown. It is 16.5 cm high, the rim of the mouth is slightly rolled outward, and the mouth is incomplete. The inner diameter is 1.5 cm. Oblique folded shoulders, diameter 8.2 cm, base diameter 7.1 cm. The capacity is 1 catty. Made of fired clay. In the late 1920s, Wuliangye liquor produced in the "Lichuanyong" Zaofang was sold in this clay pot. The trademark on the can is rectangular in shape, on white glossy paper, with color overprinting. The upper left part of the pattern is triangular, with the words "Wuliangye Manufacturing Department attached to Lichuan Yongdaqu Zuowang, Shunhe Street, Shunhe Street, outside the north gate of Xuzhou Prefecture, Sichuan Province" in italics and white on a red background, printed from right to left. There is a seal at the back, made in Yangwen seal script "Lichuan Yong". The middle part is a parallelogram with patterns of five types of grains including sorghum, corn, and rice. The lower right part is a triangle, with three lines of English characters on a red background written horizontally, namely "SSU CHAN SUIFV NORTH DOOR OUT SWOG STREET SIE KAN HOU LI CHUANRIN WE SHWSWUFONQFUSA WU LION IENANUTACTORT", which is the upper part of "Shunhe outside the north gate of Xuzhou Prefecture, Sichuan Province" The English translation of "The Wuliangye Manufacturing Department is attached to the Lichuan Yongda Music Studio on the steep ridge of the street." This trademark was designed by Mr. Zhou Yulin of Suijiang in the 21st year of the Republic of China (AD 1932) and printed by Tieshizhai, Zhongshan Street, Xuzhou Prefecture. It is the earliest physical object of the "Wuliangye" trademark found so far. This trademark contains product raw materials and origin, with pictures and texts, rich colors, and a combination of Chinese and English. It can be seen that Wuliangye not only focused on product quality at that time, but also began to pay attention to product promotion and packaging. This wine jar was donated by the son of Deng Zijun, the former owner of "Lichuanyong". Now in the Yibin City Museum. The direct predecessor of "Wuliangye" was called "Miscellaneous Grain Wine". "Micrograin wine" first appeared in the "Wendefeng" Zaofang in Yibin City in the early Ming Dynasty. The secret recipe was created by the first six generations of Yibin's famous roast wine master Chen San, and is called "Chen's Secret Recipe". This secret recipe is passed down from son to daughter, and it must be taught before death. Therefore, it takes about 60 years to pass from generation to generation. In the eighth year of Tongzhi (1869 AD), when Chen San was on his deathbed, he had no heirs, so he had to pass it on to his disciple Zhao Mingsheng. After that, "Wen Defeng" was changed to "Li Chuan Yong". In 1928, it was passed to Deng Zijun. One day in 1929, Deng Zijun went to a banquet at the home of Director Lei of the Youth League Training Bureau of Yibin County and presented several bottles of "grain wine" brewed in his workshop. After the guests tasted the wine, they all praised it. Yang Huiquan, a scholar in the late Qing Dynasty, said: "Such a fine wine." "The name 'Miscellaneous Grain Wine' seems too commonplace. This wine combines the essence of five kinds of grains to form a jade liquid. Let's just call it 'Wuliang Ye'." "Wuliangye" got its name from this.