How to tell the authenticity of clothes: Including Ivy clothes, the original goods should be genuine in essence, and they are the leftovers from the batch of goods ordered by the brand owner to the factory. Genuine products should actually be compared to defective products. Genuine products are not necessarily genuine, but due to oral habits, most consumers are willing to believe that genuine products are the real thing.
1. Macro and broad judgment
1. The overall style of store products
If you search or find a piece of clothing that you like, my habit is to first Take an overall look at what types of things this store sells. If you look around and see all the big brands gathered, the counters are synchronized, the best-selling products of the season are frequently keywords, and the same brand has a complete range of styles from woven to knitting needles, I think the possibility of genuine products is quite small. Unless the seller is very capable, it is impossible for one store to obtain so many authentic products of the brand. The reason why woven and knitting needles are specifically mentioned is that usually the factories that do tatting do not do knitting, and vice versa. . At a glance, you will see that the store is diverse and miscellaneous; there are brands you are familiar with, some you know a little bit about, some you know, and some you are unfamiliar with; the same brand and the same type of goods are in many styles, but you can look at this one and wear it out. If you wear it too small, I think there is a higher chance that this is the real thing. As for whether it is the one you wear, it depends on your luck.
2. Characteristics of products sold in the store in the past
Why should we look at past products? What I want to read is not the reviews. I think that stuff is too easy to contain moisture.
3. The probability of authenticity of a brand that is widely recognized by the public
The so-called brand that is widely recognized by the public is a brand that has a very high brand awareness and a large number of consumers are particularly willing to buy it. . It can be said that the probability of counterfeiting of this type of brand is quite high, because not everyone has the money to buy at a counter. The risk of buying and selling such brands is also high. The truth is always in the hands of a few people, and genuine products will not be everywhere.
4. The probability of genuine products for brands with niche recognition
For brands with smaller recognition, the probability of authenticity will be much greater, and shopping security is also high. Quite a few. Niche brands are often well-known among a certain group of people, or they are not famous at all in the country. No factory or wholesaler would be willing to imitate a brand that a large number of consumers are not willing to buy.
5. Basic appearance of a single product
From the overview of a single product, if a piece of clothing has a color, size, trademark (main mark), washing label (washing water) Mark), factory mark (factory mark), and hangtag are very complete, so the chance of genuine goods is very small.
6. Price of a single item
Let’s discuss the price. The current retail price of brand foreign trade goods in the market is generally about 20-30% off the counter price, which is larger. The prices for popular brands are higher, while the prices for niche brands are lower.
2. Specific judgment of details
1. The first thing is the fabric
The most important value expression of brand clothing is its brand value. As far as a single piece of clothing is concerned, the most important value is the fabric. An important quality criterion is the fabric. The fabrics used by each brand have their own consistent characteristics. The fabrics of each style of clothing are custom-woven and dyed, and are basically non-replicable. Even if the brand owner wants to produce a second batch of the same fabric, the color cannot be completely consistent with the previous batch. This is due to the characteristics of the dye vat.
For online shopping, it is really difficult to tell the authenticity of the fabric from the pictures, but a good photographer can capture the texture of the fabric. For those who go to physical shopping, it is slightly more convenient to look at fabrics. The main reference is: whether the feel of the fabric matches the composition of the fabric; the color fastness of the fabric, you can rub dark fabric on light color to see if it fades; Whether it is environmentally friendly, you will not smell the formaldehyde smell that irritates your nostrils from branded products; whether the fabrics of different colors are consistent, etc.
2. Secondly, accessories
Garment accessories are also an important part of embodying the value of brand clothing. Accessories mainly include the following parts: trademarks, wash marks, buttons, zippers, seals, leather tags, logo embroidery, rivets, rivets, pocket cloths, sewing threads, etc.
Different brands of excipients will have their own characteristics. If you like a brand, you should try to understand them.
3. Workmanship
In addition to good fabrics, a good dress must be completed by good craftsmen. This is workmanship. Compared with small factories, there is a huge difference in workmanship due to differences in equipment and worker skills. This is where the truth lies. I think buyers generally pay attention to these things, such as smooth and well-proportioned stitching, clean tailoring, etc. What I want to talk about is a misunderstanding that everyone has. Regarding threads and jumpers, many buyers think that it is a fake when they see the threads and jumpers. In fact, it is considered a defective product at best, because I said that everyone basically What is sold online is tail goods, and factories will not cut the threads of tail goods before selling them. The main point of attention when looking at the workmanship should be the corners, such as edge closing, joints, chest opening, placket, etc.
4. Washing water quality
The so-called washing water refers to industrial washing with chemical agents before the garments leave the factory. I mention this because I am particularly fond of washed clothes. Clothes, not all ready-made clothes are washed. Generally, pure cotton ready-made clothes are washed more often. Before cutting the fabric for this type of clothing, one task is to test the water. The purpose is to see the warp and weft shrinkage of the fabric, so as to ensure that the finished garment reaches the predetermined size after washing. A good washing effect can keep clothes deformed for a long time, look natural, and make them more comfortable to wear. The yield rate of heavy washing can sometimes only reach 70%, so the cost is very high and the price is relatively expensive.
Looking at the washed condition of clothes is an important criterion for judging the authenticity of clothes, but there is no standard to follow. We generally look at it based on experience. When we look at the washing water of a certain style of clothing, we often compare it with the real thing we have seen before. If we feel that the washing water is too dull and the color is unnatural, the washing water is too fancy and does not show class, etc. These can be confirmed. Not genuine.
5. The brand’s specific style and fixed practices
Every mature brand has its own specific style and traditional fixed practices, just like a big brand car you see all the way across the country. You can tell it's a certain brand just by looking at it without looking at its logo.
6. Brand anti-counterfeiting
Finally, let’s talk about brand anti-counterfeiting. Again, this requires accumulation to know more. Mature and big brands have many anti-counterfeiting designs to prevent their products from being copied. Brand anti-counterfeiting design usually focuses on two aspects, namely the trademark (main mark) and logo embroidery. The general method used in trademark anti-counterfeiting design is computer digital dot matrix weaving and fixed materials. This weaving method is only known by the trademark holder and cannot be mastered by processing plants.