newbunren is genuine and a copycat version of New Balance.
The Chinese market is too big. Take the nearly ten copycat newbunren stores in Quanzhou as an example. After the original New Balance from the United States cultivated consumers in China, New Balance’s sales channels did not quickly penetrate into the market. The hinterland of China's vast market: county market, and China has more than 2,000 counties! Consumers there also want New Balance, and a market vacuum has appeared!
Due to information asymmetry, many consumers do not know New Balance correctly, but they know that the leader next door has it, so they go out and buy a pair. The right motivation and the right time. There was a copycat sports brand store in the right place, and the transaction happened. So when a certain sports brand is popular among consumers in the Chinese market, copycats can always make money!
Since New Balance was founded in Boston, USA in 1906, it has adhered to the spirit of manufacturing excellent products and continued to make continuous progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100 customer satisfaction, and a team spirit in order to become high-tech.