Commercial franchising (hereinafter referred to as franchising) refers to the business activities in which an enterprise (hereinafter referred to as franchisor) licenses its registered trademarks, enterprise logos, patents, proprietary technologies and other business resources to other operators (hereinafter referred to as franchisees) in the form of contracts, and the franchisees conduct business under a unified business model according to the contracts and pay franchise fees to the franchisees. Entrusted operation refers to the behavior that the trustee accepts the entrustment of the principal and manages the entrusted object according to the pre-agreed contract. Legally speaking, entrusted operation is the extension and development of trust category. But the specific connotation is different. The connotation of trust is entrusted to manage assets, that is, to manage or handle property on behalf of the trustee. The connotation of entrusted operation is entrusted operation of enterprises, which mainly focuses on enterprise property rights and management rights, and entrusts special trust institutions to manage enterprises with operational difficulties or major changes in property rights, with the aim of improving enterprise management and improving enterprise profitability.