Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before the expiration. If it fails to do so within the time limit, it may be renewed for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark.

Second, analyze the details

Registered trademarks show the unique attributes of goods. In the whole country and even in the world, only enterprises that own the trademark can use it, and other enterprises are not allowed to use it without authorization. To a certain extent, this protects the trademark of the enterprise from infringement and protects the value of the brand from being stolen. Registered trademarks can also form a unique brand image, no matter where you see such trademarks. It can remind consumers of this product and produce a certain sense of market identity. Registered trademarks can be used as an opportunity to carry out international trade, which has a certain international recognition and thus forms a certain international status. After registering a trademark, if the trademark is no longer used in the future, it can be transferred and mortgaged.

Three. Trademark registration procedure

1, application. Apply to the Trademark Office for trademark registration;

2. Trademark review;

3. Announcement of preliminary examination. A trademark that has passed the preliminary examination by the Trademark Office can only be registered if no objection is raised three months after the announcement, and the trademark is protected by law.

4. Registration announcement;

5. Obtain a trademark registration certificate.