Open classification: brand, musical instrument, life, consumption and sports equipment
I:
Brand name: Peak
Brand category: sports and leisure > > Sporting Goods
Company Name: Fujian Quanzhou Peak (Group) Company
Company Address: Peak Industrial Park, Dongbao Industrial Zone, Donghai Town, Fengze District, Quanzhou City, Fujian Province
Company Profile
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Fujian Peak Group is an export-oriented enterprise group that integrates sports equipment such as shoes, shoes, clothing and bags, and has been specialized in research for 18 years. At present, with Fujian Quanzhou Peak Sporting Goods Co., Ltd. and Quanzhou Peak Shoes Co., Ltd. as the organizational core, the Group has more than 8 acres of standardized garden-style production bases including Jiangxi and Hui 'an, with a construction area of nearly 3, square meters and more than 5, employees. It has set up more than 5 peak distribution agents at home and abroad, and has more than 3, specialty stores in large and medium-sized cities in China. It has established a mature brand operation system combining production and sales, and its export business covers Europe, America, Asia and Africa.
PEAK, transliterated from the English word "peak", means the spirit of self-challenge that keeps climbing the peak! From the beginning of the factory, Peak was determined to build "the first brand of basketball equipment in China", and took the sports marketing of basketball events as the main line of communication. In 25, Peak launched the strategy of "brand internationalization", and successfully established a first-class international sports brand image by sponsoring many international events such as Stankovic Cup Intercontinental Basketball Champions Cup, European All-Star Game, Houston Rockets home of the United States, Australian national men's and women's basketball teams and so on. In September 26, Houston Rockets star Sean? Battier passionately joined Peak, marking a new milestone for Peak on the road of brand internationalization; In the same month, the Australian women's basketball team wearing a Peak shirt won the World Championship, which showed Peak's success in sports marketing. Through differentiated brand marketing, combined with the management policy of "brand specialization and product serialization", as well as intensive cultivation of the sales network, strengthening the terminal image, and spreading scientific logistics control and sales management, Peak successfully reaped the sales growth and brand value promotion brought by brand power.
as early as the mid-199s, Peak passed the ISO92 quality certification system and became the first enterprise in the same industry in China to pass the quality system certification. At present, the Group has established and implemented an ERP management system to manage the enterprise market value chain. Realize network system control in sales and improve the efficiency of logistics management; Mature application of office system, realize the group's information sharing and paperless office in the country; In the construction of corporate culture, the company has always attached importance to personnel training, regularly carried out employee skills training and organized cultural and sports activities within the enterprise, gradually improved employee welfare policies, and strived to build a learning enterprise in the 21st century. Peak Group is taking firm steps to expand into the international market with continuous innovation and scientific management.
Peak's persistence makes it a famous brand in China, a well-known trademark in China, a national inspection-free product and a partner in China's space industry. Adhering to the Peak spirit of "unity, pragmatism, high efficiency and brand creation", the future Peak will still have the courage to be the first in the world, so as to promote the heroic spirit of China's basketball career and create unlimited possibilities for Peak's future!
brand history
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The first pair of Peak brand sports shoes went on the market in 1989
In p>1991, Peak sponsored the "Bayi" men's basketball team, and in the same year, the "Bayi" team won the championship
In p>1993, Peak was introduced into the CIS system. Peak's trademark is registered in 68 countries around the world
in p>1995, Peak passed the ISO92 quality system certification
In p>1997, Peak's intangible assets reached 199.9 million yuan, establishing a leading position in China's sports shoes industry
In p>1998, Peak began to sponsor the National Men's Basketball League A and B
In p>2, Become a comprehensive sporting goods brand
In p>22, "God of War" Liu Yudong joined Peak as the brand image spokesperson
In p>23, Peak became a strategic partner of CBA. Impact on the goal of China's No.1 basketball brand
In p>p>4, Peak became the special equipment for basketball teams in Uzbekistan, Greece and other countries
In 25, Peak launched its internationalization strategy in an all-round way
In April, Peak became the equipment sponsor of the top European basketball league (All-Star Game 25). It is the only China brand that has entered the European Basketball League at present.
In August, Peak became the strategic partner of Stankovic Intercontinental Basketball Champions Cup and ranked among the international brands.
In September, Peak became the partner of China's space industry. Become the only sports equipment selected by China Aerospace
In December, Peak sponsored the Toyota Center in Houston (home of the Rockets)
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In 22, Liu Yudong, the "God of War" representing China basketball, joined as the spokesman of Peak brand image, which injected indomitable and more vivid personality charm into Peak brand!
In p>26, shane battier, a member of the American Dream Team 7 and a famous star, became the global image spokesperson of Peak.
Peak running shoes also invited Super Girl 26 Changsha champion Li Na to shoot an advertisement.