This lawsuit, Michael. Jordan and Jordan have been playing sports for nearly nine years. Did Jordan Sports play? Lucky? At that moment, Jordan Sports won the case, but Michael? Jordan was adamant, adding new evidence all the way to the Supreme Court. In April, 2020, the Supreme Court ruled that Jordan Sports still used it knowing its wide popularity? Jordan? How to apply for registration of a disputed trademark that infringes Michael? Jordan's right to name, and revoke the first instance, second instance and judgment, demanding a new ruling on the disputed trademark. Eight months after the final judgment of the Supreme Court, the Shanghai No.2 Intermediate People's Court made a judgment, demanding that Jordan Sports stop using it? Jordan? And design? Jordan? The trademark of.
After losing Jordan, Jordan Sports' turnaround is really difficult, which is not only reflected in the lack of revenue catching up, but also hinders brand upgrading everywhere. As? The foundation of the body? The brand name has been questioned? Shanzhai? . The future development of Jordan Sports is also worrying. Nowadays, brands are not the added value of products to a great extent. For consumers, they pay more attention to the quality of goods. If you just take shortcuts and use other people's brands to pursue interests, you will only fail in the end.