If the trademark registrant is a company, then the company’s legal representative has changed, but the company name and address have not changed, the trademark owner is still the company; if the registrant on the trademark registration certificate is the original legal representative, the trademark Ownership belongs to the original legal representative. The original legal representative needs to go to the Trademark Office to go through the address change procedures. If the registrant is the original legal representative and the new legal representative wants to still use the trademark, he should sign a trademark use contract with the original legal representative to clarify the respective rights and obligations of both parties, and go to the State Trademark Administration to handle the trademark transfer licensing procedures. Therefore, in the process of enterprise property rights transfer, intellectual property rights (including trademarks, patents, software copyrights, etc.) should generally be considered for evaluation and transfer at the same time. If it is just an ordinary trademark with little visibility, it is not one of the "three trademarks" (i.e. well-known, famous, and well-known) and does not have much influence in the industry. The general value can be estimated at 10,000 yuan per piece.