Do I need a trademark to settle in Tmall now? If there is no trademark authorization, is there any difference in opening a flagship store with your own trademark?
A: Flagship store merchants enter the stores opened by Tmall with their own brands (the trademark is R or TM status). Flagship stores can be of the following types: 1. Manage brand flagship stores and own-brand goods; 2. A brand flagship store that operates multiple self-owned brand goods and each brand belongs to the same actual controller (only Tmall is invited to settle in); 3. Brand flagship store opened by the owner of the store brand (service trademark) (only invited by Tmall). The owner of the store must be the owner of the brand (trademark) or an enterprise that holds the exclusive authorization document issued by the owner to open the flagship store of Tmall brand. Tmall